FREELANCER.com, a global crowdsourcing marketplace for freelancers, has launched a contest with a hashtag #ANewerDay, with the intention to redesign the recently launched PLDT and Smart logos.
Freelancer quoted underconsideration.com saying “The new logos have the right intention but the executions fall short,”
The biggest problem the logos have are the wordmarks. PLDT passes unnoticed since there isn’t much to screw up but they still managed to mangle that “T”. Smart, however, is a train wreck. Every character in that name makes me want to crash my hard drive on purpose so I don’t have to look at it anymore. The “a” alone is the stuff of nightmares — whoever did that has clearly never paid attention to how letters are constructed. To their credit, the “t” here matches the “T” in PLDT but, unfortunately, they both suck. Overall, this feels like it’s trying too hard and more important, the Smart brand now feels awfully corporate and has lost the consumer brand vibe the previous one had.
[junkie-hightlights color=”yellow”]See: A new day for PLDT and Smart as they launch new company logos[/junkie-hightlights]
They also quoted Yugatech’s post that Smart logo is similar to the Cambodian telco.
Redesign PLDT & Smart logos
In response, top online freelancing marketplace Freelancer.com announced a contest that will allow designers to create their own logo designs for PLDT and Smart, which will represent the business pillars from which the new logos were based on: the companies’ exceptional people, meaningful innovations, and valuable customers.
While the designed logos will not be used by the companies, they will give the local design community a chance to showcase their design skills (and also win a small monetary prize from Freelancer.com.)
Freelancer clarified that this logo challenge is just for fun — SMART and PLDT won’t use your logos.
They will pick up three winners. First prize will will USD150 and the two runners-ups will get USD75 each.
The game will end on June 30.
Current logo submissions
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