foundit, a prominent talent platform in APAC & the Middle East, recently disclosed its collaboration with the Badminton World Federation (BWF). This strategic partnership aims to boost foundit’s brand visibility while promoting the spirit of excellence embodied by badminton players globally.
The announcement was made by Sekhar Garisa, the CEO of foundit, Saurabh Srivastava, APAC & ME CMO of foundit, along with Thomas Lund, Secretary General / COO, BWF, Owen Leed, Director of Commercial and Communications, BWF. As the governing body for badminton, BWF oversees prestigious events such as the Thomas and Uber Cup, Sudirman Cup, and World Tour Events, with a global fan base exceeding 700 million. Through this collaboration with BWF, foundit aims to leverage the excitement and passion surrounding badminton, one of the most popular sports.
Sekhar Garisa, the CEO of foundit
This partnership will strengthen foundit’s brand presence and allow it to engage with a diverse audience of job seekers and employers across different sectors.
foundit will serve as the Official Talent Partner for 20 major championships throughout the year, including the highly anticipated Thomas & Uber Cups, All England Open, Malaysia Open, Singapore Open, and the India Open. Sekhar Garisa, CEO of foundit, highlighted the shared values of agility, perseverance, and pursuit of excellence that bring together badminton players and foundit.
He emphasized that this partnership demonstrates foundit’s steadfast commitment to facilitating connections between the right talent and the right opportunities. Garisa also pointed out that badminton’s immense popularity in their core markets, especially among young professionals, makes this partnership a valuable tool for engaging with millions of job seekers and recruiters across the regions.
Commenting on the association, Thomas Lund, BWF Secretary General / COO said, “We are thrilled to partner with foundit, a leading talent platform that shares our passion for excellence and talent development. Badminton is a sport built on dedication, hard work, and the pursuit of success — values that resonate deeply with foundit’s mission. By joining forces, we aim to inspire individuals to reach their full potential and make a lasting impact in their careers.”
foundit further aims to partner with grassroots academies and badminton players from India and Southeast Asia, reflecting its dedication to nurturing talent from grassroots to elite levels. By effectively leveraging these associations, foundit aims to inspire individuals to achieve their full potential in professional pursuits.
is Rafael Pedrajita offline. He is the founder of Tech Patrol. He's been a freelancer and a blogger since March of 2010. He married a beautiful woman named Amor. You can follow him on his Social Media accounts in the links below.
