While everyone hopes the COVID-19 epidemic will be over soon, we recognize that it has had a long-term impact on how we connect with others, how we perceive our health, and how we work. As we look to the future, we want to be better prepared, change-adept, and resilient so that we aren’t as surprised or powerless as we were when the pandemic struck.
Many of us are reconsidering our options as a result of the epidemic. “Am I pursuing a job or college course that will ultimately be deemed worthless or obsolete?” many of us wonder. As we can see now, the epidemic has caused behavioral changes that have resulted in new requirements and expectations for governments, schools, and companies. The transition to the new normal needs knowledge that can only be provided by new and developing disciplines that we didn’t realize we needed until recently.
The “work of the future,” according to the World Economic Forum, is to maximize the potential in the interplay between “people, robots, and algorithms.” Others seeking a smart college course or new job choices should think about some of the ideas presented here, which will help you and those around you make substantial progress in the post-pandemic world.
The pandemic gave all the reasons for companies to go digital, especially in their sales and marketing. According to the COVID-19 Digital Engagement Report by Twilio, the pandemic broke down the traditional barriers of getting executive buy-in, lack of clear strategy, and lack of budget to push through with their digital transformation.
With the lockdowns during the pandemic, the market has nowhere else to go but online. Accordingly, companies have nowhere else to go but where their market is. Companies that invest in their digital transformation have been more resilient during the pandemic and are poised to enjoy market preference in the long run due to their responsiveness to their customers’ needs.
The World Economic Forum projects digital marketing to be an even more relevant field in the post-pandemic economy. We will see the rise in demand for the following:
- Social Media Managers
- Content Creators
- SEO Specialists
- Website Designers and Developers
- Software and Applications Developers
Graduates in communication, information design, and information technology are expected to profit from increased demand for their skills in the present and emerging economies. While many colleges and universities offer courses in Communication, Advertising, and Business, among other related subjects, other schools offer multi-disciplinary courses that mix conventional and new hybrid disciplines.
In 2020, STI College, which is recognized for its IT programs, will offer a four-year Bachelor of Science in Retail Technology and Consumer Science as well as a two-year Associate in Retail Technology. These courses were developed in collaboration with industry experts to provide students with in-demand specialized skills in retail marketing, consumer psychology, information technology, and data science, which STI College considers to be key competencies for success in the Fourth Industrial Revolution.
“In the academic sector, this retail revolution has made us keenly aware of the need to equip our graduates for more lucrative job and business opportunities in retail and e-commerce. Elsewhere in the world, colleges and universities in countries such as the United States, Canada, Sweden, Ireland, South Africa, and Singapore are now offering retail management programs in line with this vision,” shares Aisa Q. Hipolito, STI Vice President for Academics.
Data Science and Analytics
The economy after the epidemic will be primarily data-driven. While demand for Data Scientists and Analysts has been increasing exponentially even before the epidemic, the crisis has underlined the need of data-driven initiatives in both the public and corporate sectors. Leaders and managers in the private and public sectors increasingly significantly rely on data to inform their decisions.
There has been a scarcity of data scientists and analysts in the Philippines, particularly in the retail industry, to support the growth of companies via the use of data, automation, and Artificial Intelligence. To address the country’s data scientist deficit, the government has encouraged young Filipinos to enroll in data science-related courses through the Department of Science and Technology.
“There’s a rising demand for data scientists in practically every business in the Philippines,” says Mitch Andaya, dean of the iACADEMY School of Computing. Our country generates around 2.5 quintillion bytes of data every day, and we need data scientists’ aid to make sense of it all.”
In the Philippines, most major institutions, such as Ateneo de Manila University, De La Salle University, University of the Philippines, and the University of Sto. Tomas, provide broad data science courses at the tertiary level. Schools like iACADEMY, on the other hand, provide specialized data science courses to directly meet the increasing demands of both local and international companies. In 2020, iACADEMY introduced a Bachelor of Science in Computer Science with a major in Data Science to assist the country produce more world-class experts in software development, systems and business analysis, database administration, software testing, and web development.
Even after the epidemic, a lot of business executives predict that remote work will remain popular. They believe that most businesses will follow suit and spend substantially in cloud infrastructure, online collaboration tools, and e-commerce as a result of this change. Companies that transfer most of their resources online and change to more tech-driven operations can anticipate facing tech-related issues such as cybersecurity as a result of the conveniences brought in by these technological advancements.
According to Forbes, the industries most vulnerable to cyberattacks include healthcare, manufacturing, financial services, transportation, and government. In many businesses, data breaches and system hijacking are unaffordable, especially when they directly threaten people’s safety and security.
The Philippines acknowledges the need for additional cybersecurity specialists as part of the government’s objective to “ensure public safety and welfare” through the Department of Information and Communication Technology’s National Cybersecurity Plan 2022. The Philippine government encourages more young Filipinos to consider taking ICT-related courses, which are largely offered by ICT-specialized schools such as STI and iAcademy, as most companies and schools are still adapting to the emerging cybersecurity needs of both local and international industries.
It’s clear that future in-demand employment will be more tech-related, with an emphasis on innovations like remote work, e-commerce, and automation. According to the McKinsey study, as a result of the changes in working circumstances during and after the pandemic, more individuals may perceive the need to change occupations. We could be among those who need to think about a more long-term professional path. We may find ourselves more acclimated to the new normal if we examine the preceding factors.