MicroAd of Japan, with current presence in major Asian countries like Vietnam, Hong Kong, Singapore, India, Indonesia, Taiwan, China, has expanded its operations in the Philippines.
MicroAd Philippines holds its corporate office in Fort Bonifacio, Taguig City, headed by a 27-year old CEO Kosuke Sogo. The PH operations has a sleek manpower of less than 10 only but promise to expand in the next coming months as MicroAd targets USD1 Million revenue in their first year of operations in the country.
MicroAD BLADE aims to for better ROI for online advertisers.
In the press briefing on Tuesday, April 29, 2014 at Shangrila Edsa, MicroAD said that they have developed a system of reaching specific audiences through the analysis of user behavior and tendencies when going online. They are bringing in the country MicroAD BLADE, a planning tool for display ads. With Blade, you can freely modify targeting and ad sharing from a single management screen.
Local advertisers know how critical it is to get their message across as more and more options have been pulling at the attention spans of the increasingly discerning masses. MicroAD BLADE can be used not just by big corporations, but even SMEs to found out their campaigns are effective or tanslating into good return of investment.
BLADE will allow local advertisers to manage their own ads using a single management screen that anyone can use with ease. Farah Poole-Jonhson shared that it will only take half an hour to train somebody to manage BLADE.
MicroAD has two products to offer – MicroAD Blade — this is what they want to initially offer to the PH market, while MicroAD Funnel might come by July this year.
MicroAD was established in Japan in 2007 and headed by its CEO Kentaro Watanabe.
MicroAd BLADE has more than 7000 Advertisers in Japan and 700 more in APAC countries.
