How did Allphones expand to sixty-two stores across the country in less than six months?
It is a phenomenal growth that teaches lessons on how to find one’s place and achieve success in a very competitive market. Essentially, Allphones became the game changer that offers a leveled-up mobile phone retail experience—more fun, more high-tech, more convenient, and more affordability with value-for-money.
“When we came in, there were already many established stores in all the major malls that were into mobile phone retail. So the very first challenge was to set Allphones apart—to establish the brand and its identity in such a way that would peak mobile users’ interest,” says Maureen Gallant, Allphones Head of Marketing.
The look, layout, and philosophy of an Allphones store were established first. According to Gallant, the approach was not to simply focus on the products themselves but on the mobile phone lifestyle.
Fun and high-tech. The leveled –up shopping experience is immediately felt when entering an Allphones store. Live demo units are prominently displayed for hands-on trials by customers. It’s simply more fun to choose a mobile phone that way: instead of just reading a list of technical specs in a brochure or poster, the customer may actually try out the mobile phone’s features.
Allphones was also the first to mobile phone retail store to provide paperless, digital processing of postpaid subscriptions. Instead of having the customer fill-out several forms and submit several documents, he or she only needs to enter required data on a tablet device. This data is protected by a military grade security protocol to ensure customer privacy. This, high-tech, paperless system is also helpful to the environment.
Affordable with value for money. Allphones offers exclusive in-store deals that provide huge discounts on outright purchases of mobile phones. Postpaid subscribers may even opt to get mobile phones for free when these are bundled with the subscription. Besides mobile phones, there are also tablet devices and other gadgets that are bundled with the postpaid plans. “Allphones makes sure that our exclusive deals are not only affordable but also packed with features and services like unlimited voice, texting, or Internet. The customer enjoys features and services at a greater value than what they pay for monthly,” says Gallant.
Convenience and protection.
Consumers need not pay cash to buy phones because Allphones has partnered with Home Credit, a global consumer finance company. This partnership results in easy payment terms for customers to pay for their mobile phones and other gadgets on a very convenient installment basis. An Allphones customer can conveniently have a Home Credit application approved quickly so that he or she walks out the store with the chosen mobile phone/gadget in hand.
Another advantage when purchasing a mobile phone at Allphones is the insurance that a customer may opt to acquire along with the device. The insurance provided by Allphones’ partner insurance firm covers the loss of a phone by accident or by theft or robbery. The mobile phone is also insured for accidental damage, including water damage.
After experiencing the leveled-up retail experience at Allphones, it’s no wonder that it has become the country’s fastest growing mobile phone retail chain. To know more about the Allphones shopping experience, as well as the sweet deals available in its stores, go to www.allphones.com.ph
do they accept cash installment like me who doesn’t have a credit card?