Live from the Zenvolution local launch in the Philippines, the third generation Zenfone pricing is now officially revealed.
For your guidance, these are the models and pricing that are expected to be in stores nationwide beginning 4PM this afternoon.
Featured: Zenfone 3 (ZE552KL) Review

Zenfone 3 Price Philippines
- ASUS Zenfone 3 ZE552KL (5.5-inch) 4G/64G- P 18,995
- ASUS Zenfone 3 ZE520KL 4G/64G (5.2-inch) – P 16,995
- ASUS Zenfone 3 Deluxe ZS570KL 6G/64G – (Snapdradon 820) P34,995
- ASUS Zenfone 3 Deluxe ZS570KL 6G/256G – (Snapdragon 821)- P 44,995
- ASUS Zenfone 3 Ultra ZU680KL – P 32,995
- ASUS Zenfone 3 Max ZC502TL – P 8,995
- ASUS Zenfone 3 Laser ZC551KL – P 11,995
Zenfone 3 Unboxing videos:
Zenfone 3 Specs
[junkie-toggle title=”Zenfone 3 ZE552KL (5.5-inch) Specs” state=”closed”] 5.5-inch Full HD Super IPS+ display
Corning Gorilla Glass 3
2.0GHz Qualcomm Snapdragon 625 octa-core CPU
Adreno 506 GPU
4GB RAM
64GB internal storage
MicroSD support up to 128GB
16MP Pixel Master camera w/ Laser & PDAF AF, 4-axis OIS, dual-LED flash
8MP front camera 4G LTE Cat.6
Dual-SIM (Hybrid)
WiFi 802.11 a/b/g/n/ac
Bluetooth 4.2, A2DP GPS, A-GPS GLONASS
USB Type-C
Fingerprint scanner
3,000mAh battery
Android 6.0 Marshmallow w/ ZenUI 3.0
152.6 x 77.4 x 7.7 mm
155 g
Colors: Sapphire Black, Moonlight White, Shimmer Gold [/junkie-toggle][junkie-toggle title=”Zenfone 3 ZE520KL (5.2-inch) Specs” state=”closed”] 5.5-inch Full HD Super IPS+ display
Corning Gorilla Glass 3
2.0GHz Qualcomm Snapdragon 625 octa-core CPU
Adreno 506 GPU
4GB RAM
64GB internal storage
MicroSD support up to 128GB
16MP Pixel Master camera w/ Laser & PDAF AF, 4-axis OIS, dual-LED flash
8MP front camera 4G LTE Cat.6
Dual-SIM (Hybrid)
WiFi 802.11 a/b/g/n/ac
Bluetooth 4.2, A2DP GPS, A-GPS GLONASS
USB Type-C
Fingerprint scanner
3,000mAh battery
Android 6.0 Marshmallow w/ ZenUI 3.0
152.6 x 77.4 x 7.7 mm
155 g
Colors: Sapphire Black, Moonlight White, Shimmer Gold [/junkie-toggle][junkie-toggle title=”ASUS Zenfone 3 Ultra ZU680KL specs:” state=”closed”] 6.8-inch Full HD IPS display, 324ppi
Corning Gorilla Glass 4
1.8GHz Qualcomm Snapdragon 652 octa-core CPU
4GB RAM
64GB internal storage
MicroSD support up to 200GB
23MP PixelMaster camera w/ Laser & PDAF AF, 4-axis OIS, dual-LED flash
8MP front camera
4G LTE Cat. 6
Dual-SIM
WiFi 802.11 a/b/g/n/ac
Bluetooth 4.2, A2DP, LE
GPS, A-GPS, GLONASS
FM Radio
USB Type-C
Fingerprint scanner
Android 6.0 Marshmallow w/ ZenUI 3.0
4,600mAh battery w/ Quick Charge, Power Bank Mode
186.4 x 93.9 x 6.8 mm
233 g
Colors: Glacier Silver, Titanium Gray, Metallic Pink [/junkie-toggle][junkie-toggle title=”ASUS Zenfone 3 Deluxe ZS570KL specs:” state=”closed”] 5.7-inch Full HD Super AMOLED display, 386ppi
Corning Gorilla Glass 4
2.3GHz Snapdragon 820 OR 2.4GHz Qualcomm Snapdragon 821
Adreno 530 GPU
6GB RAM
64GB/128GB/256GB internal storage
MicroSD support up to 128GB
23MP PixelMaster camera w/ Laser & PDAF AF, 4-axis OIS, dual-LED flash
8MP front camera
4G LTE Cat.13
Dual-SIM
WiFi 802.11 a/b/g/n/ac
Bluetooth 4.2, A2DP
GPS, A-GPS
NFC
FM Radio
USB 3.0 Type-C
Fingerprint scanner
3,000mAh battery w/ Qualcomm Quick Charge 3.0
Android 6.0 Marshmallow w/ ZenUI 3.0
156.4 x 77.4 x 7.5 mm
172 g
Colors: Glacier Silver, Titanium Gray, Shimmer Gold [/junkie-toggle][junkie-toggle title=”ASUS Zenfone 3 Max (ZC502TL) Specs” state=”closed”] 5.2-inch HD IPS display
Gorilla Glass 3, 2.5D curved glass
1.25GHZ Mediatek MT6735 64-bit quad-core CPU processor
Mali T720 GPU
3GB RAM
32GB internal storage
Dual hybrid SIM (Nano/Micro)
Android 6.0 Marshmallow with ZenUI 3.0
3G / 4G LTE
13MP PixelMaster Camera, 5p Lagan lens
5M PixelMaster Camera, f/2.0 aperture
Wi-Fi 802.11 b/g/n, Wi-Fi Direct, hotspot
Bluetooth 4.0
GPS, A-GPS
Fingerprint sensor
4,100mAh non-removable Battery
Colors: Titanium Gray, Glacier Silver, Sand Gold
[/junkie-toggle][junkie-toggle title=”ASUS ZenFone 3 Laser (ZC551KL) Specs” state=”closed”] 5.5-inch full HD IPS display, 2.5D glass, 1920 x 1080 resolution
1.4GHz Qualcomm Snapdragon 430 octa-core processor
Adreno 505 GPU
4GB RAM
32GB storage
Dual hybrid SIM (Nano, Micro)
13MP Pixel Master camera with Sony IMX214 sensor, EIS, 2nd generation laser AF, LED flash
8MP front camera
Dual SIM
3G / 4G LTE
Wi-Fi 802.11 b/g/n, Wi-Fi Direct, hotspot
Bluetooth 4.0
GPS, A-GPS
Fingerprint sensor
Android 6.0 Marshmallow with ZenUI 3.0
3,000mAh non-removable Battery
Colors: Glacier Silver, Sand Gold [/junkie-toggle]


You can say that because we got used to the Zenfone 2 pricing.
I guess the only thing I find reasonably priced is the Laser and the Max.. Everything else is Over-the-top