A partnership has been sealed between the pioneering Filipino mobile phone brand mYphone and ABS-CBN Publishing for the launch of a multimedia reading app called NOINK.
Starting October this year, NoInk mobile app will be included in as a pre-installed application in two million MyPhone smartphones and devices.
This will give people access to the most up-to-date and relevant features on pop culture, celebrities, and lifestyle content.
This was announced in a signing attended by ABS-CBN Publishing head Ernie Lopez, ABS-CBN Publishing managing director Mark Yambot, ABS-CBN Publishing digital business lead Jane Tan, MySolid Technologies & Devices Corp. (makers of MyPhone) president David Lim, MySolid Technologies & Devices Corp. vice president Kevin Tan, and MySolid Technologies & Devices marketing communications officer Patrick Cabusay at the Solstice Bistro at 8 Rockwell, Makati City on September 12.
NoInk app adds to ABS-CBN’s growing list of digital platforms as the country’s leading media and entertainment company transitions to become an agile digital company with a greater reach and presence online.
“This is the first time that our product will be pre-installed in mobile phones. We are very happy to be partnering with a trusted phone brand in our goal of bringing engaging experiences and trending content to the public in a more interactive manner,” said ABS-CBN Publishing head Ernie Lopez.
NoInk is a one-stop shelf, where users may purchase digital copies of ABS-CBN Publishing’s magazines and books in its newsstand, as well as titles from different publishers in the country. It also has a feed that showcases a good selection of articles, videos, and photo galleries about the hottest topics and trends in the country.
The app can also be downloaded for free on any iOS and Android device.
