Introduction
The Converge BizFriend Rewards program has officially launched in the Philippines, marking Converge ICT Solutions Inc.’s latest move to support micro, small, and medium enterprises (MSMEs) beyond just internet connectivity.
Designed as a loyalty and engagement initiative, Converge BizFriend Rewards aims to provide Filipino entrepreneurs with meaningful perks, experiences, and growth opportunities.
A Strategic Shift Toward MSME Empowerment
With the launch of Converge BizFriend Rewards, the company is repositioning itself from a service provider into a long-term business partner for MSMEs.
According to Dindo Marzan, Senior Vice President and Head of SME Group at Converge:
“MSMEs are at the heart of our growth story, and BizFriend Rewards reflects how we value them beyond transactions. We want our customers to feel that they are not just subscribers, but partners we grow with.”
This signals a broader effort to build deeper relationships and shared success with business customers.
Related: DTI and Converge Team Up to Boost MSME Digitalization in the Philippines
Three Pillars of Converge BizFriend Rewards
At the core of the program are three pillars designed to support different aspects of the MSME journey:
BizFriend Choice
This pillar provides flexibility through curated perks and freebies when customers renew or upgrade plans.
“Business owners today want solutions that adapt to their needs,” Marzan added. “By giving them choice, we empower them to get more from their partnership with us.”
BizFriend Chill
Focused on experiences, this pillar includes:
- Private screenings
- Concerts
- Curated dining events
“We believe relationships are built not just in boardrooms, but in shared moments,” Marzan noted. “These experiences are our way of celebrating our customers and their journey.”
BizFriend Circle
This pillar centers on business growth and community building, offering:
- Workshops and seminars
- Trade event exposure
- Digital promotions
“Our role goes beyond providing internet connectivity—we are here to enable growth. Through BizFriend Circle, we are opening doors for MSMEs to learn, connect, and thrive,” Marzan emphasized.
Building Stronger Relationships with MSMEs
The program also reflects Converge’s focus on customer appreciation and long-term engagement.
According to Thirdee Deacosta, Loyalty and Retention Manager at Converge:
“BizFriend Rewards was designed to make our MSME customers feel genuinely valued—not just for their subscriptions, but for the ambition and resilience they bring to their businesses every day.”
Meanwhile, Angela Gutierrez, Vice President and Head of Converge SME Marketing, highlighted the community aspect:
“With BizFriend Rewards, we are creating a community where our customers feel supported every step of the way.”
Tech Patrol Insight: Telcos Becoming Business Platforms
The launch of Converge BizFriend Rewards reflects a growing industry trend:
👉 Telcos are evolving into business ecosystems, not just connectivity providers
For MSMEs, this means access to:
- Tools and services
- Networking opportunities
- Growth platforms
—all within a single provider.
Final Thoughts
The Converge BizFriend Rewards program is more than a loyalty initiative—it’s a strategic move to empower Filipino entrepreneurs through community, experiences, and business enablement.
As MSMEs continue to drive the Philippine economy, programs like this could play a key role in helping businesses scale, connect, and succeed in a digital-first landscape.
