Cebuana Lhuillier is taking financial literacy to a new frontier with the launch of Money Guro on Roblox, an immersive virtual experience built to teach Gen Z and younger Filipinos the essentials of saving, investing, and managing money—through gaming. As one of the first Filipino financial institutions to leverage Roblox for education, the company is positioning financial learning where young people naturally spend their time: online, social, and interactive worlds.
“At Cebuana Lhuillier, we’ve always believed that financial inclusion begins with education—and that learning should evolve with every generation,” said Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier. He emphasized that by integrating financial lessons into a platform as massive as Roblox, the brand is enabling kids and teens to build good financial habits early. The initiative blends fun gameplay with real-world principles, making complex topics easier to grasp.
The launch of Money Guro on Roblox builds on the company’s growing footprint in digital financial education. Cebuana Lhuillier has consistently pushed programs that make financial literacy accessible to Filipinos of all ages. This new virtual experience marks a major step in making financial learning more future-ready. With a gamified environment and relatable mechanics, the platform aims to help young players connect money concepts to everyday decisions.
Money Guro on Roblox is now accessible to anyone with a Roblox account. The platform invites students, young players, and even parents to explore financial concepts together in a fun and family-friendly space. Cebuana Lhuillier hopes this move will spark a new generation of Filipinos who value saving, budgeting, and investing—long before they enter the workforce.
A Virtual World Designed to Teach Real-World Money Skills
Inside Money Guro on Roblox, players run their own karinderya-style business, challenging them to handle customer orders under pressure. This familiar Filipino setting gives the game a culturally relevant atmosphere that immediately resonates with young users. Players need to manage inventory carefully to avoid losses while ensuring that operations stay efficient.
As players progress, they learn to balance daily expenses and income. This teaches the foundation of cash flow management, one of the most important principles often overlooked in early financial education. The fast-paced, diner dash-type gameplay keeps users engaged while encouraging strategic decisions.
Beyond business management, Money Guro features a built-in banking and investment system. Players can deposit earnings, receive interest, and invest coins—mirroring how Cebuana Lhuillier’s financial services work. This introduces players to saving and investing without overwhelming them with jargon or pressure.
To reinforce long-term thinking, the game also includes a Recycling Challenge, which connects sustainability to financial responsibility. The feature shows how consistent small actions—like recycling—can lead to rewards and meaningful gains over time. It integrates environmental awareness with financial discipline, teaching multiple values in one engaging loop.
From Online Episodes to Interactive Play: The Evolution of Money Guro
Money Guro on Roblox is an extension of Cebuana Lhuillier’s successful Money Guro financial education program launched in January 2024. This initiative was created to simplify financial concepts through story-driven and relatable content, bringing lessons to platforms where Filipinos consume daily media.
The program has rapidly gained traction among Filipino audiences. With more than 1.17 million followers, the platform now stands as one of the biggest financial education communities in the country. Its engaging content has earned 39 million Facebook views and 55 million TikTok views, proving Filipinos’ strong appetite for easily digestible money tips.
Money Guro’s hit formats—such as “May Tanong?” and “JHL Tips”—break down financial lessons into short, practical episodes. Their relatable approach allows audiences from all income levels to benefit from the guidance provided. This democratization of financial literacy is core to Cebuana Lhuillier’s mission.
By bringing Money Guro into Roblox, the brand is expanding its educational reach into a new, fast-growing digital space. The gamified format complements its existing social media content, creating a layered ecosystem that teaches financial principles in multiple ways. This multi-platform strategy ensures kids, teens, and adults can all benefit from the program.
A Financial Learning Experience Built for the Next Generation
Roblox is one of the world’s most popular online platforms, especially among Gen Z and Alpha. Cebuana Lhuillier recognizes the platform’s potential as a modern classroom for real-world skills. Through Money Guro on Roblox, financial literacy becomes part of everyday play rather than a traditional lecture.
Young Filipinos can learn at their own pace, making the experience both inclusive and empowering. The game emphasizes practice over theory, showing concrete examples of earning, budgeting, saving, and investing. This hands-on approach is particularly effective for visual and experiential learners.
The initiative also encourages collaboration, as players interact within a shared virtual community. These interactions mimic real-world scenarios such as competition, strategy, and resource management. They help reinforce teamwork, decision-making, and responsibility.
By merging financial education with digital play, Cebuana Lhuillier is shaping a generation equipped with financial confidence. It is a forward-looking response to the evolving digital habits of Filipino youth—and a major leap toward building a financially literate nation.
CONCLUSION
Cebuana Lhuillier’s launch of Money Guro on Roblox demonstrates a bold and innovative step in making financial literacy more accessible for the next generation. By meeting young Filipinos where they already spend time—inside virtual worlds—the company effectively transforms financial learning into something engaging, fun, and deeply meaningful. This initiative strengthens the long-term goal of building a nation of savers and financially responsible citizens.
