Counterpoint’s Market Pulse report for May is already out and it says iPhone 8 is the best-selling smartphone for that month, followed by Samsung’s S9 Plus.
iPhone 8: Best Selling Smartphone
According to the report, the lead came about from Apple’s strong promotions in the World Cup, targetting the European and other markets. Currently, the iPhone 8 has a steady market in the US most especially in the postpaid market.
Highlights of the Best Selling Smartphone May 2018 Report by Counterpoint
Samsung GS9 sales were slightly weak MoM in Europe, however, were steady in the US. (Samsung Galaxy S9 Plus was the best selling smartphone in April 2018 )
Xiaomi gained momentum in its home market and continues its good performance in India. Xiaomi saw strong performances from its Xiaomi 5A and Xiaomi 5 Plus series. The company has good penetration in the mid-to-affordable premium market in China and we expect the newly launched Xiaomi 8 to become another best seller in the coming months.
Xiaomi is expanding its offline presence with its new Mi Home and Mi Preferred Partner Retail in India. The contribution from offline sales increased from 30% in April to 35% in May 2018 in India. Xiaomi remains the leader in online channels in India.
Huawei grew in its home market and India with P20/Lite series. Huawei’s P20 series combined (P20, P20 Pro and P20 Lite) share (2.6%) was amongst the top sellers, though only the P20 Lite actually breaks into the Top 10 list as an individual product.
Vivo X21 gained good momentum with its in-display fingerprint feature. The device had heavy omni channel advertisements focusing on the ease-of-use of its fingerprint unlock feature and its design.
Continuous brand promotions and price-cuts for the Oppo A83 helped the model maintain its good sales momentum. Oppo’s R15 and R15 Dream Mirror Edition gained traction in its home market as well.
The report was released on July 5, 2018.
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