Samsung Electronics announced its new QLED TV series – Q9, Q8, and Q7 – during the company’s 2017 product unveiling, held at the Keep Memory Alive Event Center in Las Vegas.
“2017 will mark a major paradigm shift in the visual display industry, ushering in the era of QLED,” said HyunSuk Kim, President of the Visual Display Business at Samsung Electronics. “With the advent of QLED TV, we provide the most true-to-life picture on screen. We have been successful in solving for past inconsistencies in the viewing experience and consumer pain points while redefining the fundamental value of TV.”
Samsung’s Best Picture Quality Ever
With picture quality remaining a top priority for consumers around the world – especially as the average TV continues to increase in size, Samsung’s 2017 QLED TVs represent yet another leap forward.
The new lineup offers dramatically improved color performance, displaying DCI-P3 color space accurately and – another world first for Samsung, QLED TVs are capable of reproducing 100 percent color volume. This means they can express all colors at any level of brightness with even the subtlest differences visible at the QLED’s peak luminance between 1,500 and 2,000 nits.
Color volume presents color that can be expressed at different levels of brightness. For example, a leaf can be perceived as different colors from yellowish green to turquoise, depending on the brightness of the light. Samsung QLED TV display can capture even subtle differences in color pertaining to brightness. This kind of color detail cannot be easily depicted in the traditional 2D color space models.
This breakthrough is a result of Samsung’s adoption of a new metal Quantum Dot material – making it possible for the TV to express a significantly improved range of color with much greater detail compared to conventional TVs.
The new Quantum Dots allow Samsung QLED TV to express deep blacks and rich detail regardless of how light or dark the scene is, or whether the content is being played in a brightly lit or darkened room.
One remote for all
In 2017, Samsung is focused on the continued evolution of its much lauded Smart TV offering, giving people the simple, unified user experience they want for all their entertainment content, For example, with the Samsung Smart Remote, consumers can control most connected TV devices from a single source, with one device.
On-demand services from your phone to your TV
This year, the ‘Smart Hub’ interface has been extended to smartphones through Samsung’s new and improved ‘Smart View’ app, which now provides a comprehensive overview of all available content on the app’s home screen. Thus, consumers can use their mobile device to select and start their favorite live TV programs and video-on-demand services – on their TV, through the ‘Smart View’ mobile app.
More than 200 journalists from around the world participated in Samsung’s product unveiling event to experience Samsung QLED TV’s picture quality and usability first-hand. Consumers attending CES 2017 will be able to view all these exciting innovations, and much more, on the show floor from the 5th of January onwards.
