The National Basketball Association (NBA) and Vivo announced a multiyear marketing partnership that will make Vivo the official smartphone of the NBA in the Philippines.
The announcement was made by no less than the NBA Champion and seven-time NBA All-star Alonzo Mourning, NBA Philippines Managing Director Carlo Singson and Vivo Philippine CEO Ted Xiong.
In this partnership, Vivo will be the Presenting Partner of the NBA Playoffs Bracket Challenge, a fantasy basketball game that allows participants to submit their predictions.
As an official partner of the Jr. NBA in the Philippines and NBA 3X Philippines, Vivo will leverage the league’s youth platform to stage interactive fan activities and showcase its latest mobile devices.
Additionally, Vivo will be integrated into content on NBA Facebook, including select game highlights, vignettes, and photos.
