The sales competetion in the local smarpthone market is surely tight. According to Starmobile Product Development Head Michael Chen, the KNIGHT Luxe and UP HD comprise more than a third of Starmobile’s Android smartphone sales from mid-May to mid-June 2015.
“There has been unprecedented demand for both the KNIGHT Luxe and the UP HD–we clearly hit sweet spots with these two products,” said Chen.
The two low-priced smartphone from Star Mobile KNIGHT Luxe (P7,690 ) and UP HD (P4,990), have officially become the company’s most popular devices.
Based on recent data from market research firm GfK, Pinoy brands typically sell smartphones that cost less than P3,000. These are entry-level phones with small screens (3.5 to 4 inches), basic processors (dual or single core), and low-end cameras (5MP below).
The Starmobile KNIGHT Luxe is a 5-inch Octa Core phone with an AMOLED screen and is the first locally-branded phone in South Asia (Southeast Asia, India, Australia/NZ) to be equipped with a 13MP Samsung ISOCELL camera sensor.
Meanwhile, the Starmobile UP HD is a 4.7-inch Quad Core phone with an HD display, and an 8MP BSI (Backside Illuminated) Camera.
Both units come with a free phone case and two screen protectors for a complete out-of-the-box experience.
“Our experience proves that Filipinos are ready for the next level of mobility. Price is no longer the only major deciding factor and Starmobile is ready to compete in this new and more challenging era,” Chen ended.
