StarMobile and 7-Eleven is testing a New eCommerce Model
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StarMobile and 7-Eleven is testing a New eCommerce Model

Technology company Star Telecom Alliance Resources Inc. (STAR, Inc.), makers of Filipino mobile phone brand Starmobile, has forged a partnership with convenience store chain 7-Eleven to introduce an innovative e-commerce business model that aims to make online shopping easier for consumers nationwide.

Initial offering: Play Lite & Play Five

This partnership will allow 7-11 customers to order Starmobile PLAY Lite and PLAY Five through 7-Eleven’s multi-channel CLIQQ store.

Cash or Credit Card OK

Confirmed their orders may be claimed the following day. Customers can pay for an item bought digitally through any of CLIQQ’s platforms or in-person through 7-Eleven counters, before or after they pick-up their chosen phones, using cash or credit card.

“This e-commerce model that gives customers a variety of flexible discovery, payment, and pick-up options first rolled out in 7-Eleven stores in Taiwan. It has proven so successful that 35% of all e-commerce packages in the country now go through 7-Eleven branches, eventually helping make Taiwan the world’s most developed e-commerce market, with 18% share of total retail,” said Dan Marogy of 7-Eleven Philippines. “We aim to pilot this program together with Starmobile in selected Metro Manila stores starting April 24.”

In addition to giving customers more options to purchase their favorite Starmobile phones, this e-commerce model also aims to address two key realities facing the e-commerce industry in the country today – small retail baskets and expensive fulfillment logistics.

This venture builds on 7-Eleven’s retail partnership with STAR, Inc. which began in 2014 when the convenience store started carrying Starmobile devices in their stores.

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