VIP lists are often overrated, but they are there for a reason. They are there because they highlight personalities that are important, deserves and demands attention and also because well they are just a cut above the rest.
Translated to the virtual world, the VIP list is the first page rankings of major search engines. You are there because you matter. And the pages after the first, second or okay (let’s be a little considerate) the third are not as relevant. In fact, when was the last time you looked for a search result in the third page listing before changing your search keywords? You can’t even remember right? Your online consumer audience is exactly the same. Impatience can very well be their (or in this case our) middle name.
How can this benefit your website you ask? It is elementary! Optimising your business’ website will make it visible in those key pages that consumers actually look at, thereby increasing the flow of traffic to your site. The more the traffic the higher rate conversion and therefore better activation numbers.
Now, if you are worried that you don’t have friends in high places to help you get on that “Internet VIP list”. You should not. The list is not by invite only, au contraire its offline counterpart. Well you can pay for it with sponsored ads or Pay Per click campaigns, but for organic search there is a little thing techies call SEO.
SEO, which is short for Search Engine Optimization, is more or less the answer to your search engine listing woes. There are so many SEO techniques or tips available these days that businesses can even target a certain criteria they want to champion in. Here is a list of the several SEO techniques or tips that businesses can try.
Definitely one of the most used method, keyword research targets certain keywords that businesses want to target. So when consumers search for these keywords, they would to your website.
On site optimization is in essence making your website more readable by the search engine bots. You can achieve this by Title tags and just basically writing a brief description about the tabs on your site- a sentence is more than enough.
Driving More Traffic to Your Website
Okay, this might seem like a moot point, since this is essentially what we want to achieve. But hear it out first. Google Penguin, the algorithm that determines the quality of your page, has this feature wherein the more people visit your website, the higher your score would be. So in essence what you need to do is make your website more engaging. You can also seed your URL to social media networks like a Facebook Page, online forums, and other social networking sites that are relevant to your business.
All these optimising efforts combined will increase your website’s score and eventually your ranking and get you on that VIP list. The process may take a little longer than paid advertising, but it is a better strategy for businesses seeking long term stability and exposure.