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Metrobank sharpens focus on financial education with Moneybility

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Metropolitan Bank & Trust Co. (Metrobank) has stepped up its financial education efforts by launching Moneybility, an e-book that will help Filipinos become more financially resilient.

Metrobank provided a sneak glimpse of Moneybility, the country’s first comprehensive and dynamic financial education e-book and platform, during an event. It is one of Metrobank’s attempts to uphold its goal of becoming the Bank that Educates.

Moneybility is not your typical financial education book or e-book. It is a list of money management subjects that is updated as market conditions change. It also includes multimedia and interactive features and tools such as quizzes, a money tracker, and a calculator to make various financial issues more approachable and understandable. This new financial education platform is ideal for people who want to start creating good money habits such as budgeting, debt management, insurance, and investing. Moneybility is now accepting sign-ups at moneybility.metrobank.com.ph.

Digs Dimagiba Metrobank

“We strive to go beyond just providing the usual banking services and aim to be the credible and reliable partner of our customers for expert financial advice. With education as our driving force, we hope to fulfill their needs while at the same time empower them to sustain a financially resilient way of living,” said Metrobank Chief Marketing Officer Digs Dimagiba.

As Metrobank celebrates six decades of serving Filipinos, it has come to appreciate the importance of financial education in developing a financially inclusive nation.

A country’s financial literacy rate has a clear association with its economic development, according to a 2016 Standard & Poor’s Global FinLit Survey. According to the World Bank’s 2014 Financial Capability Survey, only 25% of Filipinos are financially literate, lagging behind other ASEAN countries. However, the pandemic has piqued the interest of many Filipinos in personal finance. This was augmented by the emergence of money-related subjects by various financial companies and content makers throughout social media platforms.

Metrobank has developed a variety of financial education tools over the years. Earnest is a good tool for people who are already familiar with fundamental financial ideas and want to start investing. Earnest is a learning and investing platform that provides basic investing explainers, consumable financial news, and easy-to-understand lesson cards. It also provides Metrobank My Choice Investment funds for as little as PHP 1,000 and the ability to start a Metrobank Savings account. Users can visit earnest.ph or download the app from the Play Store and App Store.

Tara Invest, a series of bite-sized social media video explainers on the fundamentals of investing, was also launched by the bank.

Meanwhile, Metrobank has launched an online site called Wealth Insights for high-net-worth clientele. The Bank’s finance experts, as well as independent third-party research providers such as CreditSights—a global provider of investment research reports—can provide timely and relevant investment ideas, thoughtful perspectives on wealth management, and curated market moving news for free through Wealth Insights. More investing advice can be found at wealthinsights.ph.

Metrobank features MoneyBasics, a collection of basic and innovative articles and social media posts to assist customers to develop savings habits. Meanwhile, Metrobank has Fight Fraud, a fraud awareness content series distributed on the Bank’s social media and website, to educate Filipinos about the hazards of financial fraud and how to prevent it. Metrobank, together with other local banks, recently launched an industry-wide project called ScamProof.ph, which is an online source website dedicated to fraud prevention.

“Money management is not one-size-fits-all, so we have a slew of financial education initiatives that can provide proper guidance to every Filipino. At the end of the day, we envision all of us to be financially resilient. That means we can face any financial challenge at any point of our financial journey,” said Dimagiba.

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