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MySuki online grocery platform now present in 16 out of 17 regions in the Philippines

The e-commerce platform helps local Grocers adapt to the new retail landscape

MySuki, which recently secured a $1.6 million seed financing funded by Fast Logistics Group and CVC Capital Partners, recently revealed that it is now present in 15 of the country’s 17 regions, making it the Online Grocery platform with the widest footprint in the Philippines. This year, the company expects to generate P4 billion in annualized Gross Merchandise Value (GMV).

MySuki, which was founded in 2019, enables provincial grocers to operate online and serve Sari-sari retailers. Established rural supermarket brands such as Prince of VisMin, Super 8 in Luzon, CitiMart in Batangas, Cheers in Isabela, Gaisano in Cebu and Cagayan De Oro, BudgetWise in Zamboanga, Red Camia in Tarlac, and more than twenty more provincial grocery chains currently use it.

“We built MySuki with the aim of keeping our local grocery chains competitive in the omni-channel retail landscape. A local grocery chain, no matter how strong the brand, can quickly get eaten up by aggressive online competition, well-funded national chains, and progressive local competitors if they don’t adapt”, noted Victor Javier, CEO and founder of MySuki. Javier is a “serial tech-entrepreneur”, having founded four other successful local and international retail technology companies.

Making Tech Available for Rural Grocery Chains

While the major national supermarket chains have in-house IT teams to develop their own e-commerce apps, most local grocers lack comparable resources in terms of time, money, and organization. MySuki is a platform that allows local grocers to engage in e-commerce in only a few days.

Grocers can prosper in the changing retail landscape thanks to MySuki’s comprehensive array of solutions. MySuki assists local supermarket chains in digitizing their whole e-commerce operation, from accepting online orders through an efficient selection and check-out procedure to delivery management. The platform provides management and operations with relevant dashboards and reports. It also includes a built-in micro-financing function as well as connectors with retail Point of Sale and Loyalty Programs.

The Sari-sari store network

Sari-sari Stores uses the MySuki smartphone app to reorder basic groceries from their favorite local grocers. It is purposely designed to be simple and intuitive, making it appropriate for places with limited internet access.

“We decided that the sari-sari store network would be one of the cornerstones of our  operations, since they are the backbone of our country’s retail ecosystem. These are the stores in which communities actually gather around,” explained MySuki co-founder Ivan Lanuza. “Nearly all Filipinos grew up with at least one favorite sari-sari store, therefore we have made it part of our mission to help these stores come onboard the online revolution. What better way to do that to connect them to our favorite local grocers?”, he added. Prior to MySuki, Lanuza held an IT Director Position in Procter & Gamble and the Chief Information Officer role in Puregold Price Club.

According to the most recent estimates, there are over a million sari-sari stores in operation across the country, with 60% of fast-moving consumer products flowing through these neighborhood stores each year.

Collaboration as a Strategy

As competition in the online grocery space heats up, MySuki believes empowering the existing local grocer infrastructure is the way to go.

CEO Javier expounds: “In the future, the platforms that know how to partner and collaborate are the ones that will thrive. In everything we do, we push ourselves to add value to grocers and to sari-sari stores. We choose to collaborate with them versus competing with them. Even the investors we work with are handpicked – we went with those who can provide us with insights on how to add value to the local grocer market from logistics providers to  retail industry pioneers.”

Together with Fast Logistics Group’s William Chiongbian II and CVC Capital Partners’ Brice Cu, MySuki is backed by local investors including Chris Po of the Century Pacific Group and other retail industry pioneers, as well as international investors from Korea and Singapore.

The MySuki mobile App can be downloaded from Apple Appstore, Google PlayStore, or Huawei Gallery.

Tito Raffy

is Rafael Pedrajita offline. He is the founder of Tech Patrol. He's been a freelancer and a blogger since March of 2010. He married a beautiful woman named Amor. You can follow him on his Social Media accounts in the links below.
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