IDC, Canalys, and Counterpoint Research’s Q2 2021 reports show that realme Philippines continues to lead the local smartphone marketplace.
With this achievement, the fast-growing tech and lifestyle brand has now held the number one slot for two quarters in a row—an astounding feat accomplished in less than three years. The brand initially held this rank in Q3 of 2020, less than two years after its November 2018 launch into the Philippine market.
According to Canalys, realme has a 26 percent market share in the local market, outperforming four other smartphone brands. During same quarter, it also recorded a 51 percent year-over-year increase in the brand.
Counterpoint Research’s separate analysis, the brand was placed top, with a market share of 21%. In the same way, realme was a leader in e-commerce channels. According to the survey, “realme continued to lead the Philippines online industry with a 32 percent share.”
In addition, realme’s industry leadership for Q2 2021 is further validated by IDC as the research firm also reported a number 1 ranking for the brand.
“We are truly grateful for the continuous support of our Filipino fans because without them, this success would not have been possible. Achieving the top spot for two consecutive quarters is no easy feat for a young brand, but we managed to achieve this milestone because of the love and trust of our Squad. Rest assured, this only drives us to reach greater heights and dare to leap with trend-setting innovations and better services for our community,” shares Austine Huang, realme Philippines’ VP for Marketing.
realme reaches 100-million mark worldwide
On a global scale, realme also passed the 100 million smartphone sales mark. According to market research consultancy firm Strategy Analytics, despite the COVID-19 pandemic, realme managed to become the fastest worldwide smartphone brand to reach this milestone in three years. According to data from research firm International Data Corporation (IDC), realme is also the fastest growing major smartphone brand in the world in Q2 2021, with a year-over-year growth rate of 149 percent.
This achievement further validates realme’s sales and business strategies across the globe. Established only in 2018, realme is now the 7th largest smartphone brand with presence in 61 different markets worldwide.
This 100-million milestone is the latest in realme’s meteoric climb around the world, as the firm adds another “first” to its resume. “For realme, the past three years have really been about an entrepreneurial attitude and unbridled growth,” said Sky Li, the company’s CEO. “Thanks to our youthful users’ overwhelming support, we were able to achieve our objective of selling 100 million devices and make tremendous progress in the smartphone market. We will continue to supply quality performance and trend-setting designs to young people around the world at affordable prices.”
Li added that realme’s next goal is to achieve a dual-100 million target – shipping another 100 million handsets by the end of 2022 and completing the same milestone within the 2023 calendar year.
To do so, realme is relying on a multi-pronged product development approach that will see the company extend its products in two ways. realme is ready to fight in the mid-to-high-end categories with the recent debut of its flagship GT Series devices, dubbed “flagship-killer” phones. The company is also refining its plan to create a full-fledged AIoT ecosystem for global users in the next five years. To that aim, realme has introduced its 1+5+T strategy, which includes 1 for mobile phones, 5 for True Wireless Stereo earbuds, wearables, TVs, tablets, and laptops, and T for TVs, tablets, and laptops. T stands for TechLife, realme’s AIoT brand. realme is confident in its capacity to guide consumers to a digitally enhanced lifestyle that is both affordable and sustainable.
Realme is poised to break down barriers in a competitive environment with an audacious vision and courage to take on the world.
