Shopee, Southeast Asia’s and Taiwan’s premier e-commerce platform, celebrates the end of the year with its annual 12.12 Big Christmas Sale, the region’s most joyous year-end event. Users will be able to purchase from the broadest selection of items to treat themselves and their loved ones during the happiest time of the year. With 2 times more things offered by local companies this year, buyers can share the holiday happiness to their favorite local businesses via the 12.12 Big Christmas Sale.
Throughout the holiday season, users may look forward to a lovely celebration. Shopee has had over 13 billion interactions and views across its social media platforms in the last year, thanks to thrilling prizes and unique content. With a brand-new ad starring worldwide superstar Jackie Chan and performances by iconic K-Pop duo Tomorrow X Together, consumers can anticipate even more fun and interaction this 12.12. Shopee also invites Dingdong and Zia Dantes, the first-ever famous father-and-daughter brand ambassadors, to get into the Christmas mood.
“Every 12.12, Shopee comes together with our users to celebrate the milestones and achievements over the past year. This year, we would like to show our appreciation to all our users for letting us be part of their daily lives. Many more users are now using digital services, and local businesses are increasingly embracing the shift online. We are glad to have been able to adapt to their evolving needs this past year and we will continue to help more people benefit from the digital economy as we head into a new year. We look forward to celebrating the year-end with all our users as we bring smiles to one another this holiday season.”
Martin Yu, Director at Shopee Philippines
1. Celebrating the happiest time of the year with the best deals
Shopee is happy to present users with the most interesting discounts on 12.12 as they search for the greatest gifts. These are some of them:
- The best promotions: Shoppers may take advantage of the finest discounts for all their gifting requirements, including free delivery with no minimum purchase, 1 Deals, and 10% off every day.
- Big discounts: They may also enjoy discounts of up to 90% on the most popular Shopee Mall brands:

2. Celebrating the holidays with entertainment for the whole family
From now until the grand finale on December 12, users can anticipate nonstop entertainment. Among the highlights are:
- Fun-filled 12.12 TV Special: Tomorrow X Together, Korea’s hottest emerging boy group, will grace the stage with a very special performance on GMA 7 and Shopee Live tomorrow December 12 at 10:30pm. Willie Revillame will be joined by Michael V, Ysabel Ortega, Kate Valdez, Rayver Cruz, Julie Ann Jose, and Andrea Torres for a fun and star-studded evening.
- Entertaining content from Shopee’s newest brand ambassadors: On local TV networks and Shopee’s official Facebook and YouTube channels, fans may witness Dingdong and Zia’s festive new TV advertisement, which highlights the iconic Pinoy Christmas custom bunutan ng pera. Users may also watch endearing films starring Dingdong and Zia on Shopee’s YouTube and Tiktok pages, in which they reenact social media challenges, go shopping on Shopee, and more.
- Exciting games and contests: Users may earn vouchers by participating in Shopee’s official Facebook, Twitter, and Instagram pages’ Dingdong and Zia-themed activities and competitions. By playing Shopee Celebrity Pamasko on the app from December 1 to 12, players may win a total of $12,000,000 in gifts from their favorite local celebrities, including Dingdong and Zia. To win a reward from the celebrity of the day, users merely have to touch on the angpao.
3. Celebrating local businesses and culture
Local businesses are an important aspect of local culture, and as the demand for digitization grows, Shopee is devoted to assisting and supporting these sellers:
- Shopee Celebrates Local: Shopee is launching ‘Shopee Celebrates Local,’ a contest to share and promote favorite local vendors. Users may read and vote on their favorite tales on Shopee’s social media platforms and on the #TatakPinoy page until December 5. Winning vendors will get awards for their enterprises, while users will receive Shopee coupons. Users may also get great offers by supporting these businesses via the Tatak Pinoy page.
4. Celebrating wider communities
Shopee’s platform will continue to improve local communities until the end of the year. Shopee has launched the Frontliner Holiday Package to thank local heroes in the spirit of Christmas. Starting December 10, frontline employees may take advantage of this package, which includes vouchers for holiday festivities.
For more information about Shopee 12.12 Big Christmas Sale, visit https://shopee.ph/m/christmas-sale.

