This year, F5 executives led by Adam Judd, Senior Vice-President of APCJ, and Michael Quek, Regional Vice-President of F5, went to the Philippines to announce a significant expansion of its safety application and delivery portfolio with the F5* Distributed Cloud Service, which makes a safe, complex, and difficult task ridiculously easy.
The digital market in the Philippines is where people can get information, shop, bank, work, get health care, travel, and play. The market wants companies to be able to connect multiple business and personal applications and come up with new ways to protect against security threats.
F5 offers innovative, granular machine learning capabilities and new managed service offerings that provide complete protection across distributed environments. It also offers enhanced API defenses and new security capabilities that give customers full protection and control when working apps and APIs across on-premises, cloud, and edge locations. As a result, companies can manage complex and sophisticated applications, seeing themselves as an essential, simple, central solution for their customers and being aware of the threats and risks they face. The F5* Distributed Cloud Service gives clients easy deployment across a complex network of applications. The service can be integrated into an organization’s IT infrastructure within an hour, which is the speed of business. The most important thing for companies is that F5’s new machine learning improvements for the cloud security portfolio include advanced API endpoint discovery, anomaly detection, telemetry, and behavioral analysis. A complete set of features to provide vital protection for apps and APIs in on-premises, cloud, and edge locations.
F5* Distributed Cloud Service is a robust solution for companies that want to give their users, especially Filipino customers, a digital experience that is big, complete, and safe. The F5* Distributed Cloud Service uses the current IT infrastructure, comprised of multi-cloud networking and edge-based computing solutions protected by F5-enhanced security. It is based on a SaaS (software as a service) platform. This makes scaling up the system the fastest and least disruptive option. Scalability and easy deployment of the services offered to the end customer is vital.
F5’s 2023 State of Application Strategy (SOAS) Report says that 85% of respondents have deployed apps and APIs in distributed environments, including multiple public clouds, on-premises, and edge locations. More than 20% of the respondents use apps and APIs in six different settings. At the same time, security teams struggle to provide consistent protection and visibility for a rapidly growing attack surface area. This is mainly because many modern web application and API protection (WAAP) solutions use point products or offerings based on (and provided by) CDN vendor technologies that can’t scale well beyond cloud-based apps and can’t be deployed on-premises, in public clouds, or in other edge locations.
“Applications and APIs are the building blocks of the digital experiences through which we all work, bank, shop, access healthcare, travel, and play,” said Kara Sprague, EVP and Chief Product Officer, F5. “And those experiences are only as secure as the most vulnerable app or API. With greater efficacy achieved via sophisticated profiling techniques and deployment options that span SaaS, packaged software, hardware appliances, and managed services, F5’s app and API security solutions are unmatched.” The F5 announcement is consistent with their mission to radically simplify app and API security, empowering customers to accelerate digital innovation with the confidence of comprehensive protection no matter how their apps are built or where they live.
In the past few years, F5 has grown its software and cloud offerings to offer a wide range of solutions to help its client-partners deal with the complexity and risk of the digital world. F5 has a number of integrated solutions that use machine learning to protect both old and new applications and APIs in the data center, the cloud, and at the edge.
Some of its client-partners are governments, banks, retailers, and service providers. They rely on F5 to manage and maintain application availability, protect the APIs that power their digital supply chains, and deal with threats like malware, bots, and rampant fraud.
For example, in June 2022, F5 and SoftBank Corp. announced they would work together to offer advanced Multi-access Edge Computing (MEC) services in Japan and elsewhere. SoftBank started rolling out MEC for 5G SA (5G MEC) all over Japan in May 2022. They chose F5 Distributed Cloud Services to host and protect MEC applications for use cases like IoT, smart buildings, smart retail, gaming, and AR/VR. Using leading cloud technology, F5’s cloud-based services will lay the groundwork for a low-latency, high-quality, and secure application communications environment. This will help SoftBank’s efforts to promote digital transformation and realize a digital twin model at different companies and organizations.
In the digital space, companies compete for customer loyalty and satisfaction based on the strength of their IT infrastructure. F5 wants to be the partner of choice for companies and organizations that want to be leaders in their fields in the digital world. This usually pays for itself as the market grows.
