Global music icon and nine-time Grammy winner will.i.am touched down in Manila to unveil his groundbreaking collaboration with LG Electronics. The partnership introduces the LG xboom AI by will.i.am, a fresh lineup of AI-powered speakers that merge bold design, immersive sound, and pop culture influence.
Where Pop Culture Meets Technology
LG appointed will.i.am as the Experiential Architect for the new xboom series, a role that goes beyond endorsements. The Black Eyed Peas frontman helped shape the sound profile, design elements, and even the unboxing experience. For him, every detail matters—down to the texture of the packaging and the musical key the speaker powers on with.
“The experience is everything — from the first touch to the first sound,” will.i.am said. “I use LG products in my home, so this collaboration feels personal. It’s about blending music, design, and technology to inspire connection.”
The LG xboom AI Lineup
The collection includes:
- LG xboom Stage 301 – Room-filling sound with karaoke-ready mic controls
- LG xboom Bounce – Compact speaker with dual passive radiators for dynamic sound
- LG xboom Grab – Tube-shaped, lightweight, and rugged enough for sand and water
- LG xboom Buds – Noise-cancelling earbuds for immersive listening on the go
During the launch, LG showcased the durability of the Grab and Bounce by submerging them in water and partially burying them in sand—yet the music continued to play.
A Filipino Touch to the Celebration
The Manila press event wasn’t just about tech; it was a cultural celebration. Local stars Denise Laurel, Eric “Eruption” Tai, John Prats, and Isabel Oli-Prats joined the launch. They shared how sound technology plays a huge role in Filipino gatherings, from karaoke nights to family parties.
Denise Laurel highlighted the karaoke-ready Stage 301, saying it’s perfect for the “ber months” when Filipinos love to sing together. Eric Tai emphasized how music is part of every Filipino celebration, a sentiment will.i.am echoed:
“Music is like the connecting tissue for everyone,” he said. “When the sound is clean and clear, there’s nothing in the way. Just you and the message.”
More Than a Tech Launch
The event wasn’t just about product specs. It was about storytelling, inspiration, and connection. will.i.am even turned the spotlight on the Philippines:
“Filipinos are talented beyond talent. Engineers, singers, doctors, dancers—Filipinos are freaking awesome.”
LG Philippines Product Director Yongwoo Park added, “This partnership embodies LG’s mission to create innovations that go beyond functionality, inspiring people to live, create, and connect in meaningful ways.”
The Future of Sound
With will.i.am’s creative vision and LG’s engineering excellence, the xboom AI series is more than just a set of speakers—it’s a new way to experience music. Whether for personal listening, outdoor adventures, or family karaoke, LG xboom AI promises sound that inspires.
Learn more about the new lineup at LG Philippines’ official site and follow LG Philippines on Facebook, Instagram, LinkedIn, and TikTok for updates.
