Canon Marketing Philippines, Inc. gathered the country’s filmmakers, creators, and visual storytellers for “The Next Big Scene” – the official launch of the Canon EOS C50, held on December 3, 2025, at Baked Studios in Makati City. The event marked the arrival of Canon’s smallest and lightest cinema camera, designed specifically for today’s fast-paced, multi-platform content creation.
Positioned for both seasoned professionals and rising creators, the Canon EOS C50 delivers cinema-grade performance in a compact, handheld form factor—a combination many Filipino filmmakers have been waiting for.
A Compact Cinema Camera Built for Modern Storytelling
At the heart of the EOS C50 is its impressive ability to record up to 7K at 60p in internal RAW, giving creators exceptional detail and flexibility in post-production. It also becomes the first Cinema EOS camera to offer 3:2 Open Gate recording, capturing the full width and height of the sensor—perfect for filmmakers who want total control over their framing.
One of its most exciting features is Simultaneous Crop Recording, which allows creators to capture full 4K footage and a cropped 2K vertical or square version at the same time. This makes the EOS C50 especially powerful for creators producing content for YouTube, TikTok, Instagram Reels, and other vertical platforms—all from a single shoot.
The Canon EOS C50 Body Only with XLR Handle is priced at ₱189,998, positioning it as a serious yet accessible cinema tool for professionals.
Hands-On Demos Highlight Real-World Creative Power
During the event, guests experienced the EOS C50 firsthand through interactive demonstrations and hands-on testing. Canon showcased how the camera easily adapts to a wide range of production needs—from documentaries and weddings to commercial shoots and social media content.
Creators explored how its lightweight build, ergonomic design, and powerful internal recording features reduce production friction while maintaining cinematic quality.
Filipino Filmmakers Talk Vertical Video and the Future of Content
A fireside chat became one of the highlights of the event, featuring:
- Paolo Ruiz – Advertising Filmmaker
- Ian Celis – Commercial and Wedding Videographer
- Gabby Cantero – Food and Lifestyle Director
- Carlo Obispo – Film Director and Screenwriter
The panel discussed the rapid growth of vertical-format content, evolving client demands, and how tools like simultaneous crop recording are reshaping production workflows. They also shared insights on camera ergonomics, editing flexibility, and how modern creators can stay competitive across platforms.
Canon: Empowering Filipino Creators Without Compromise
Jian Liu, Consumer Information and Imaging (CII) Director of Canon Marketing Philippines, emphasized Canon’s commitment to the local creative industry:
“Filipino filmmakers and content creators continue to push boundaries of creative storytelling. Regardless of format, their stories deserve cinema-quality production. We’ve packed cinema-grade technology into a camera built for versatility, so technical limitations don’t dictate what stories get told.”
Meanwhile, Anuj Aggarwal, President and CEO of Canon Marketing Philippines, reinforced Canon’s long-term vision for creators:
“Our mission is to empower every creator in the Philippines to tell their stories without compromise. With the EOS C50, Canon continues to deliver professional tools that match the ambition and creativity of our local filmmaking community.”
A Cinema Camera for Every Screen
With the Philippines’ creative ecosystem growing rapidly, the Canon EOS C50 arrives as a future-ready cinema camera built for storytelling across TV, film, and social media platforms. Whether shooting horizontal or vertical, cinematic or social-first content, Canon is clearly positioning the EOS C50 as a powerful all-in-one production tool.
For more information about the Canon EOS C50 and Canon’s full imaging lineup, visit Canon Philippines’ official website.
