The number one local smartphone brand Cherry Mobile has pivoted into a whole new brand introducing other products such as Cherry Home, Cherry Pet as an additional to Cherry Prepaid, Cherry Roam. Moving forward, the local brand will be known as Cherry.
Cherry and the entire products in the ecosystem can be found in the Cherry Shop. It is a full suite of an e-Commerce site that offers Cherry Mobile, Cherry Prepaid, Cherry Roam, Cherry Pet, and more.
Guided with the vision of its founder and Chief Executive officer, Maynard S. Ngu, the new CHERRY will continue to be a cut above the rest, but this time with a bigger goal in mind: to dominate the Philippine market by offering a wide range of products and services that will cater to its evolving market under a conglomerate.
Since the groundbreaking catapult of Cherry Mobile in 2009, we are happy to announce that our vision to create one ecosystem for the Filipinos is now a reality. CHERRY carries an array of brands and services under its belt: Cherry Mobile, Cherry Prepaid, Cherryroam, Cherry Home, and Cherry Pet, offering an extensive variety of products in communication technology, Internet of Things (IoT) system, home, health, personal, and even pet essentials. CHERRY will continue to offer relevant products and pursue innovation to meet the needs of its evolving market and improve their overall quality of life. The new logo and name signify the start of the company’s mission to further reach out to our market through the same value-for-money and quality innovations that we’ve been offering since then. CHERRY will be the same brand that Filipinos have loved from the beginning. The brand has evolved and remains a proudly Filipino brand, for the Filipinos,” Ngu proudly shares.
The (NEW) Cherry Logo
One of the notable changes in CHERRY’s new logo is the icon which has a subtle resemblance to the Yin & Yang symbol. The brand has dropped the iconic fusion of “Cherry” and “Mobile” on the icon and replaced it with a combined swoosh of its original Pantone colors of red, white, and gray. “The new logo signifies the balance, stability, strength, and unity of brands, with the company’s mission to further reach out to our market through the same value-for-money innovations that we’ve been offering since then. CHERRY will be the same brand that Filipinos have loved since then, only this time we’re going bigger and better,” Ngu added.
From now on, Cherry will be known locally as a local company that carries an array of brands and services under its belt: Cherry Mobile, Cherry Prepaid, Cherryroam, Cherry Home, and Cherry Pet.