MANILA, Philippines — Coins.ph, the country’s leading digital finance platform, has announced the appointment of Amira Alawi as its new Global Marketing Director, signaling a major leap in its mission to expand beyond Philippine shores and bring inclusive finance to global markets.
A Key Move Toward Global Growth
The appointment comes as Coins.ph accelerates its international expansion across strategic markets including Thailand, Australia, Brazil, and Mauritius. These regions were carefully chosen to align with Coins.ph’s goal of making blockchain-based financial access available to everyone, everywhere.
Each market plays a distinct role in Coins.ph’s strategy:
- Thailand – A fast-growing digital economy with progressive crypto adoption.
- Australia and Brazil – Home to large Filipino communities where Coins.xyz will power crypto-enabled remittance channels, offering faster and more affordable money transfers.
- Mauritius – A financial innovation hub and regulatory gateway to Africa and the Middle East.
Coins.ph is also setting its sights on MENA (Middle East and North Africa), an emerging region for blockchain innovation and remittance services. The company is currently exploring localized partnerships and digital asset initiatives connecting Asia, the Gulf, and Africa.
Empowering Global Financial Access
As the new Global Marketing Director, Amira Alawi will lead the company’s brand, growth, and partnership strategies across international markets. A key part of her mandate is to spearhead the launch of Coins.xyz, a global platform that will provide cross-border payments, decentralized finance (DeFi) access, and Web3 onboarding tools—especially designed for emerging economies.
“Coins.ph has earned the trust of millions across the Philippines—and now we have the opportunity to bring that trust and access to the world,” said Amira. “Our goal is to empower small businesses, creators, and everyday users to participate fully in the digital economy. This is about building pathways for financial inclusion on a global scale.”
Asia Pacific as the Blueprint for Global Adoption
For Amira, Asia Pacific (APAC) serves as the ideal blueprint for how blockchain technology can achieve real-world adoption.
“APAC isn’t just a region—it’s proof that blockchain can go mainstream,” she shared. “This is where fintech meets culture, and where innovation grows alongside trust and clear regulation. Coins.ph was built here, where practicality, transparency, and community matter most. That balance between creativity and compliance is what makes real adoption possible.”
What’s Next: Coins.ph’s 2025 Global Focus
Heading into 2025, Amira’s team will focus on four major initiatives to support the company’s international growth:
- Global brand campaigns that emphasize transparency, education, and accessibility.
- Strategic partnerships with fintech and DeFi innovators in Asia, the Middle East, and Latin America.
- Creator-led programs to advance Web3 literacy through authentic, localized storytelling.
- Enhanced security and compliance frameworks to maintain trust as the company scales internationally.
With this renewed leadership and vision, Coins.ph is not just expanding—it’s redefining how Filipinos and the world access financial freedom in the digital age.
