METRO MANILA, PHILIPPINES, December 9, 2025 — Maria’s day often starts with a Zoom meeting, pauses for a toddler’s tantrum, and ends with a check-in on her 78-year-old father. If that sounds familiar, it’s because she belongs to the sandwich generation—Filipinos caught between raising their own families and caring for aging parents, all while trying to stay afloat professionally and financially.
This reality is becoming more common. Mental Health America notes that people in this stage of life are frequently stretched to their limits—balancing careers, caregiving, and household responsibilities. With so much energy spent on others, personal health often becomes an afterthought. Yet the truth remains: you cannot take care of everyone else if you are already running on empty.
Everyday Healthcare Without the Financial Stress
Healthcare costs are one of the biggest stress points for the sandwich generation. This is where Maxicare PRIMA by MaxiHealth comes in. PRIMA is a range of prepaid healthcare products designed to make everyday health and wellness care accessible, predictable, and budget-friendly—without long-term commitments or surprise expenses.
PRIMA focuses on preventive and maintenance care, offering straightforward benefits that are easy to use. With prepaid cards and vouchers, families gain access to 37 Maxicare Primary Care Clinics (PCCs) nationwide, with no need for reimbursements, no hidden charges, and no age limits. Selected plans include unlimited doctor consultations and essential laboratory tests, while others are tailored to specific health needs or comprehensive screening.
One Solution for Every Family Member
PRIMA stands out because it recognizes that every generation under one roof has different healthcare needs.
For young families, PRIMA for Babies (₱4,999) provides unlimited basic pediatric care plus a free 6-in-1 vaccine during the baby’s first year. Expecting moms can rely on PRIMA for Moms, available as a full pregnancy bundle at ₱16,499 covering all three trimesters, or per-trimester vouchers starting at ₱4,499, with unlimited OB-GYN consultations and necessary diagnostic tests.
For aging parents or loved ones managing long-term conditions, PRIMA offers focused care options such as PRIMA for Hypertension (₱2,499) and PRIMA for Diabetes (₱2,099). These plans include regular lab monitoring to help manage chronic conditions more effectively and reduce the risk of complications.
Practical Coverage for Busy Adults
Working professionals are not left out. PRIMA offers flexible annual plans like PRIMA Consult (₱999/year), PRIMA Access (₱9,999/year), and PRIMA Elite (₱19,999/year). These one-time payment plans are valid for a full year and include unlimited consultations, access to laboratory and diagnostic services, and an Annual Physical Exam (APE).
For those who prefer a more in-depth health assessment, PRIMA Screen vouchers—Core, Vital, and Total—start at ₱2,499, making comprehensive check-ups more achievable and encouraging early detection and prevention.
Designed for Real Filipino Life
What makes PRIMA especially relevant is how well it aligns with the real challenges of the sandwich generation: limited time, tight budgets, and the guilt of putting personal health last. With PRIMA, families can schedule a parent’s blood pressure monitoring, a child’s pediatric visit, and their own annual physical—all within one trusted Maxicare network.
As a MaxiHealth product exclusively distributed by Maxicare, PRIMA simplifies healthcare planning while helping families stay financially disciplined. It reduces stress, saves time, and provides peace of mind—turning healthcare into something manageable rather than overwhelming.
Added Value Through Trusted Partners
PRIMA also comes with added perks through its partner brands. PRIMA for Babies includes exclusive discounts on products from Halo, OXO Tot, b.box, Razbaby, brush-baby, and Lassig, distributed by Tickledbabies.com, as well as Erceflora Probiotics. Shoppers at select Robinsons Department Stores can enjoy discounts on PRIMA for Moms and Babies when purchasing participating baby products.
Meanwhile, purchases from participating Rose Pharmacy branches may qualify buyers for exclusive discount vouchers on PRIMA for Hypertension or PRIMA for Diabetes, further extending value beyond healthcare coverage.
A Reliable Safety Net for Modern Filipino Families
For families like Maria’s—and many Filipino households today—Maxicare PRIMA serves as a practical safety net. By combining accessibility, affordability, and comprehensive everyday care, PRIMA helps keep every generation healthier, together.
To learn more about PRIMA and explore available options, visit www.shop.maxihealth.com.ph.
