Philippine Information Agency launches “cyberREADI” campaign

The Philippine Information Agency, the official information arm of the Republic of the Philippines, has officially launched “CyberREADI”, a nationwide cyber wellness campaign.

Organized in cooperation with the ASEAN-Japan Media and Information Literacy (MIL) for the Youth Project which the PIA is spearheading in partnership with the InfoComm Media Development Authority of Singapore and with funding support from the Japan-ASEAN Integration Fund (JAIF).

The campaign official logo and branding focused on #cyberREADI – with READI representing the five (5) ASEAN Core Values on Digital Literacy adopted by the ASEAN Ministers Responsible for Information in May 2018. These values served as a framework for digital literacy programs in the region.

The PIA has produced and published several videos to include specific topics on:

  • Cyberbullying
  • Online gaming
  • Online dating
  • Online scam
  • Online privacy
  • Internet addiction

Other materials produced in connection to the #CyberREADI campaign are Infographics, Social media cards,  GIFs, Modules for cyber wellness training.

H.E. Kung Phoak, Deputy Secretary-General for ASEAN Socio-Cultural Community stressed that the Cyber-Wellness campaign is a timely project since digital media has increasingly become the primary source of information among ASEAN people. He says: “There is a need to build information resiliency among the youth and protect them from the risk of getting misled by fake news and misinformation. With enhanced media and information literacy, the youth is expected to become smart consumers and responsible producers of online information. Through this project, we hope young people would better understand, inquire, create, communicate and think critically while digitally engaged”.

In photo: Ms. Ann Lorraine B. Macadaeg, Focal Person for ASEAN, Philippine Information Agency

To know more about the campaign, you check out this Facebook page:


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