Gur Lavi Corp. (GLC), a firm that has come a long way from its origins as a small operation over a decade ago, is well on its way to becoming a forerunner in the competitive field of telecommunications in the Philippines. GLC has unveiled its new image to coincide with the formation of a new partnership with a highly regarded international company. The purpose of this is to establish a more distinct identity and value that was realized by the company as a result of its endeavors over the past few years, particularly in the midst of the pandemic.
Erwin Co, President, and CEO of GLC, argues that the company identified an opportunity to assist clients in their business journeys by assisting them in adapting to the changes that are
“As we go through the journey of adding new services, we also get a chance to change the image of the company. We rebranded to refresh our commitment to our customers in providing innovative new offerings as we turn a page and look into a new chapter,” Co added. occurring in the environment and society.
The introduction of one of GLC’s flagship brands, TeLavi Cloud, which is widely regarded as the sole product of its type and an all-in-one communication platform in the nation, helped the company make a name for itself in the business. It is a revolutionary product that was released in the midst of the pandemic and offers Cloud Telephony solutions, Team Messaging, Video Conferencing, and Call Center Solution for businesses and small to medium-sized businesses (SMEs) to any office location or even from home.
Although the cooperation had already begun at the beginning of this year, today will see the signing of a Memorandum of Understanding (MOU) that would formalize it as a partnership with China Mobile International (CMI) Limited. The fact that there are active projects that are anticipated to be finished this year is evidence that the collaboration is truly going uptrend to meet the requirements of CMI’s market.
Co shares, “CMI is our first key partner in Philippines for Telavi this year. We see the big potential to engage with them because of their rich relationship with the cable operators nationwide. This is not to mention their rich telco portfolio where we can attach not only Telavi but our very own solution offerings as well. We are very happy about the partnership with them. We see this as a beginning of a fruitful and long-term business relationship.”
The collaboration is seen to benefit CMI as they go to the market faster while GLC expands its reach to CMIs customer base at an accelerated pace as well. One of the highlights of the partnership is to make CMIs offering to their market stickier via Telavi Cloud, Voice, Business Direct, and Home. GLC also has strategic deals in the pipeline that will make a difference to CMIs customers by addressing their pain points toward digitalization.
GLC is also looking to break into the international market in the near future as it has already laid the foundation, set-up infrastructures, and connected to service providers and customers worldwide.
True to its mission of providing businesses with powerful yet affordable and customizable communication solutions, GLC looks forward to having a positive impact on the lives of millions of Filipinos.
“We are not just selling services. We want to give people the freedom of flexibility and productivity to operate their businesses, work from home, or remotely drive their teams anytime and anywhere,” Co emphasized.
