The partnership between HPI and the PBA dates back to the start of the 44th season of both organizations’ respective careers. HPI has been given the title of “Official Home Solution Brand Partner” by the Professional Basketball Association.
As a result of the existing partnership, HPI has leveled up its game and was able to accrue mileage in all three of these areas: onsite, online, and in the air.
Together with the assistance of the brand ambassadorship provided by the Youtuber, Influencer, Content Creator, and Actress Ms. Ivana Alawi, PBA was able to make a significant contribution to the recognition and familiarity of the brand in conjunction with the expansion of HPI’s operations across the country.
This year, the firm is celebrating the 10th-year anniversary of its founding, and one of the numerous ways it has done so is by extending its affiliation with PBA.
It is HPI’s vision to be present in every Filipino household, to improve the quality of life, and to prioritize the requirements of consumers, just as it is the goal of the PBA to be a long-lasting professional basketball league and the preeminent source of excellent sports entertainment in the Philippines. The PBA offers the best possible conditions for making this desire become a reality.
When HPI expanded its operations around the country, Yan Xuhong, President and Chief Executive Officer of HPI, recognized that the PBA was a significant advantage to the company in terms of growing brand awareness and familiarity. This admission was made by Yan Xuhong.
According to Xuhong, HPI is in accordance with the league’s aim of being a long-term, successful professional basketball organization that consistently produces high-caliber athletic entertainment in the Philippines. This objective describes the league’s desired state.
He also mentioned that HPI was committed to being present in every home in the Philippines in order to improve the quality of life of its residents and to concentrate on the requirements of its consumers. In addition to this, he emphasized that HPI was dedicated to being present in each and every household in the Philippines.
Xuhong made the statement that “PBA is the ideal platform to help make our aim a reality,” and he was absolutely confident in his assessment of the situation.
Lastly, watching ball games like the PBA will make you want to buy a Haier TV because they want to be a part of every basketball-loving Filipino who spends most of their time at home.
