Haier Product Launch 2024: Unveiling Fresh Possibilities
Haier, a global leader in home appliances and consumer electronics, recently launched its latest innovations at a festive and interactive event themed “Unveiling Fresh Possibilities” at Market! Market! Mall in BGC, Taguig City. The event showcased Haier’s new smart refrigerators and washing machines, emphasizing the company’s dedication to innovation, efficiency, and sustainability.
The program offered an engaging mix of product presentations, live performances, and interactive activities that captivated attendees, including business partners, tech enthusiasts, and mall visitors.
The event began with a warm welcome from the host, who prepared the audience for an exciting day of groundbreaking product reveals and celebrations. Following a captivating Haier brand video, Dance World Magnifique gave a lively ballet performance that enlivened the crowd and set the mood for the rest of the day.
Mr. Xuhong Yan, President and CEO of Haier Philippines, opened the event by highlighting the company’s vision to transform home living for Filipino families.
The highlight of the day was the product reveal, featuring the new 4-Door Refrigerator and the elegant Mirror Glass Series. Ms. Jennifer Samson, Haier’s Product Planning Executive Director, showcased their advanced features, which include improved energy efficiency, spacious interiors, and smart connectivity.
“Haier’s latest refrigerators are designed to elevate the modern home with style and functionality,” said Ms. Samson, as attendees eagerly explored the new models up close.
Mr. Joshua Sia, the Lead Product Trainer at Haier, provided an overview of the company’s washing machine lineup, emphasizing the innovative eco-friendly and self-cleaning technologies designed to revolutionize household laundry practices.
The event also included a presentation on Haier’s next-generation air conditioner, delivered by Mr. Francis Serrato, AC Business Unit Director. Packed with smart features and optimized energy efficiency, the air conditioner promises to deliver unparalleled comfort to Filipino homes.
The program concluded with a media engagement session in which Haier executives answered questions about the brand’s strategic plans and competitive advantages. This dialogue highlighted Haier’s commitment to enhancing its presence in the Philippines and providing meaningful innovations to consumers.
The launch event ended on a celebratory note, with a raffle draw and a final entertainment performance that left attendees inspired and energized.
As Haier continues to push the boundaries of technology and design, Filipino consumers can look forward to a future of smarter, more efficient, and sustainable home solutions.
