The term UI or user interface in smartphone industry refers to the look and feel on the on-screen display of the phone, and on how they will correspond in using it, including tapping and swiping. It is the key component of major smartphone platforms in tech world, such as Android and Windows.
Talking about the Android, many smartphone brands have different UI like the Touchwiz of Samsung, MIUI by Xiaomi and EMUI that can be found on almost all of Huawei devices. On the other hand, Sony was praised by many critics due to their use of almost stock Android devices.
Today, Lenovo will ditch its own user interface, the Vibe Pure UI, according to Anuj Sharma, Head of Product Marketing, Smartphones, Lenovo MBG India thru Gadgets 360. Most likely, the upcoming K8 Note will be the one to ship with Android 7.1.1 “Nougat”, with an update to Android O.
“What we have done in last 11 months is we looked at what we had in terms of software perspective. We have been close to the consumers and we saw what they were asking for. There was a certain trend and we have now decided to cut the Vibe Pure UI off from our phones. So you will now get the stock Android which consumers have been asking for,” Sharma said to Gadgets 360.
He further explained, “It was a lengthy process to get done. As Lenovo had to align all markets where it sold Android devices. The cultural differences that came in where for example in China, Android isn’t a very popular choice when you compare it to custom skins. But this was something for which Lenovo pushed really hard. For the Indian market, the preference was with stock Android experience.”
“There’s no more Vibe UI going forward and we are moving to complete stock Android for all our future Lenovo phones. This is a huge transition for our business perspective,” Sharma added.
One of the most advantages of having a stock Android UI is the easier to get official software or firmware updates. It is also confirmed that all of the smartphones under the K-series (2017) will be getting Android O update. However, it may take on different time frame as they have some considerations, like they depends on the chip manufacturers and testing period.[Source]