Win Together: This is the new slogan of OLX, which turns a decade of putting up a local marketplace for buying and selling pre-owned stuff on the internet.
OLX Philippines introduced today its new campaign, Win Together, which describes the leading classifieds platform’s DNA as enabler of win-win exchanges within its online community.
“OLX today is all about the connections and lifestyle created through the simple act of buying and selling,” explains Giancarlo Bonsel, General Manager of OLX Philippines. “Through our platform, we connect people with one another to create value with each transaction and in time, foster relationships that enable a growing, supportive community that wins together.”
OLX believe that buying and selling go beyond its practical function. The exchanges between buyers and sellers create a community where everybody wins. It builds a relationship with like-minded individuals who share passions. It is in our best interest to help these ‘tribes’ grow their own community base as well as encourage entrepreneurship and healthy exchanges with more people. Collectively, community efforts contribute to a greater goal of promoting sustainability, thereby enabling all stakeholders to win together.”
OLX also encourage building this community as it encourages entrepreneurship and healthy exchanges with more people. Collectively, community efforts contribute to a greater goal of promoting sustainability, thereby enabling all stakeholders to win together.”
Finally, communities built from mere buying and selling or trading efforts contribute to a greater goal of promoting sustainability, thereby enabling all stakeholders to win together.
OLX by the numbers
With a global network in over 45 countries with over 300 million monthly active users, OLX has steadily grown over the last ten years. In the Philippines, OLX receives over 40,000 new listings placed every day. As its local community of active users grows, the platform continues to respond to users’ needs and demands. Through Win Together, OLX aims to connect its promise of efficiency, convenience, and safety with the Filipinos’ desire to lead improved lives.
Every day, thousands of Filipinos access OLX to buy and sell goods and cars, find a job, or rent a house. The platform empowers local communities by turning their pre-owned goods into new opportunities. Opportunities take the form of helping more individuals continue their passions, take part in saving the environment, and even contributing to the development of a sustainable and renewable economy.
The OLX community’s new mindset is also the centerpiece of the brand’s latest multi-channel campaign. The upbeat television commercial shows how individuals from different walks of life are connected through an exchange which is driven by different personal reasons: a desire to exercise one’s interests, give back to a loved one, or even earn additional income. The people behind these transactions make every exchange successful and worthwhile.
To maintain the community’s vibrancy, OLX also plans to create engaging initiatives to facilitate the growth of its home-grown ‘tribes’. “We’re extremely excited for the programs we have planned for the rest of the year. These communities represent what OLX stands for, a platform fuelled by the desire of its users to preserve and extend their passion. It is through engaging these communities that we prove that there is alchemy in the buying and selling at OLX,” adds Concepcion.
Fan mode: Tech Patrol News founder meets RJ David
During the launch of Win Together campaign, I personally came up to shake hand with OLX (formerly Sulit.com.ph) founder RJ David. I shared that I have been a member of the site since September 2010.
RJ is a low profile and exudes a very humble personality. I shared with him that I am one of the first 50 users of Sulit.com.ph, and even got a trophy for their 5th year anniversary as a loyal user. He shared that he knows my username and my blog Digital Spidey.
Winning together: Everybody who attended the launch got their prizes
More of our guests take home items from the OLX House. #WinTogether pic.twitter.com/h89epS5HcA
— OLX Philippines (@olxph) July 14, 2016
Guests listen as GM GC Bonsel explain how OLX's unique community is our strength over competitors. #WinTogether pic.twitter.com/6Ridy7uOJ1
— OLX Philippines (@olxph) July 14, 2016
Our guest @techpatrl brings home a baseball bat from the OLX House! #WinTogether pic.twitter.com/Ed2hoi2RFI
— OLX Philippines (@olxph) July 14, 2016
