Sony PH is pushing their digital imaging line up as they launches full frame camera solutions last night at the new Fairmont Hotel in Makati. While the Alpha 99 was already introduced in the last quarter of 2012, the additional two full frames was truly a surprise plus the Sony PH camera ambassador was equally surprising.

Former Nikonian Manny Librodo was in full support promoting Sony Alpha 99 and RX1. Plus the self-confessed 18yrs in love with Canon Pilar Tuazon is already a week older Sony shooter. Pepe Diokno’s shot from Sony NEX-VG900 was really convincing with a true full frame videos.

Sony DI Ambassadors
Sony DI Brand Ambassadors: Pepe Diokno, Pilar Tuazon, Manny Librodo

But what was more surprising is a compact camera called CyberShot Rx1 – the world’s first compact camera with 35mm full-frame 24.3 effective megapixel sensor.

Sony RX1

Check this features and be surprised how a compact camera can deliver a professional image like those who were shot by Manny Librodo.

– Full-frame imaging from a compact camera that’s drastically smaller and lighter than any full-frame DSLR
– Exmor CMOS sensor with approximately 24.3 effective megapixels for flawless, detail-packed photos and Full HD video
– Carl Zeiss Sonnar T 35mm F2 prime lens; with Macro mode for 20cm minimum focusing distance
– Extremely wide sensitivity range from ISO 100 – 25600
– Intuitive manual controls with aperture and focus mode dial
– New Multi Interface Shoe compatible with optional flash, electronic viewfinder and optical viewfinder

Sony Brand Ambassadors

Sony Rx1 Specs:

ModelDSC-RX1
Image Sensor35mm full-frame (35.8mm × 23.9mm) Exmor CMOS Sensor, aspect ratio 3:2(Effective resolution) Approx. 24.3 megapixels(Gross resolution) Approx. 24.7 megapixels
LensCarl Zeiss Sonnar T*, 8 elements in 7 groups (3 aspherical elements including AA lens); maximum aperture F2; focal length = 35mm (Still Image 3:2)
ZoomClear Image Zoom (still image): 2xDigital Zoom (still image): 24M approx. 4x / 10M approx. 6.1x / 4.6M approx. 9.1x
Screen7.5cm (3.0 type) (4:3) / 1,229,000 dots / Xtra Fine / TFT LCD
Image stabilisationElectronic type (for movie)
Focus TypeContrast detection AF
Focus modesSingle-shot AF (AF-S) / Continuous AF (AF-C) / Direct Manual Focus (DMF) / Manual Focus (MF)
Focus areaMulti point AF (25 points) / Centre weighted AF / Flexible spot / Flexible spot (tracking focus) / Flexible spot (face tracking)
Light Metering ModeMulti segment / Centre weighted / Spot
White Balance ModeAuto/Daylight/Shade/Cloudy/Incandescent/Fluor (Warm White)/Fluor (Cool White)/Fluor (Day White)/Fluor (Daylight)/Flash/C. Temp./C.Filter/Custom
Shutter SpeedProgram Auto (30-1/2000) / Aperture Priority (30-1/2000) / Shutter Priority (30-1/2000) / Manual (Bulb, 30-1/2000)
Sensitivity (still image)ISO 100-25600 (1/3 EV step, expandable to ISO 50/64/80)Auto: ISO 100-25600, selectable with upper / lower limitMulti Frame NR: Auto (ISO 100-25600, selectable with upper / lower limit), 100-102400 (1EV step)
Continuous shootingSpeed Priority Continuous Mode: Approx.5 fpsContinuous mode: 2.5 fps (AF-S)
Image ControlCreative Style, Quality (RAW/RAW&JPEG/Extra fine/Fine/Standard), Long Exposure NR (On/Off), High ISO NR (Normal/Low/off), Multi Frame NR
Shooting modesProgram Auto (Program shift available), Aperture Priority, Shutter Priority, Manual, MR (Memory Recall) 1 / 2 / 3, Movie, Sweep shooting, Scene Selection, Intelligent Auto
Creative Style modesStandard / Vivid / Neutral / Clear / Deep / Light / Portrait / Landscape / Sunset / Night Scene / Autumn Leaves / Black & White / Sepia
Picture Effect modesToy Camera, Pop Colour, Posterisation, Retro Photo, Soft High-key, Partial Colour, High Contrast Monochrome, Soft Focus, HDR Painting, Rich-tone Monochrome, Miniature, Watercolour, Illustration
FlashGN6 (in metres at ISO 100);Flash modes Auto/Fill-flash/Slow Sync/Rear Sync/Off/Wireless
Other Shooting functionsSmart Teleconverter (approx. 1.4x / 2x), Face Detection, Face Registration, Smile Shutter, Quick Navi, Grid Line, Digital Level Gauge (pitch and roll), Exposure Bracketing, White Balance Bracketing, DRO Bracketing, Flash Bracketing, Peaking, MF Assist, Auto Portrait Framing
Recording formatStill Image: JPEG, RAW (Sony ARW 2.3 format)Movie: AVCHD Ver.2.0, MP4

Price and availability.
Sony CyberShot RX1 will be available in the country by the end of February with an SRP of P139,999.