Cebuana Lhuillier is thrilled to announce the return of its beloved “Happiest Pinoy” campaign after a five-year hiatus.
This revival marks a significant milestone in the journey of Filipinos seeking resilience and joy. It brings a wave of hope, inspiration, and positivity at a time when these qualities are desperately needed.
Jean Henri Lhuillier, the President and CEO, expresses his enthusiasm for the campaign’s return, highlighting the unwavering Filipino spirit amidst recent challenges. “The past few years have tested us all, yet the Filipino spirit—the very essence we celebrate in this campaign—has remained steadfast,” he remarked. He emphasized that the “Happiest Pinoy” campaign pays tribute to individuals whose stories of resilience and joy uplift others.
The “Happiest Pinoy” initiative honors Filipinos who have triumphed over adversity and continue to spread happiness. While Overseas Filipino Workers (OFWs) are not eligible, all Filipino citizens aged 13 and above are invited to participate. The competition features various categories, including Youth, Senior Citizens, PWD, MNGGW, OFWs, Entrepreneurs, LGBTQIA+, and Creative Arts. This year, new awards have been introduced, such as the TRIBO and Happiest Ka-Cebuana.
Zaldy Bueno, a 37-year-old public school teacher from Gumaca Quezon, was the winner of the 2019 Happiest Pinoy event. Competing in the Professional Category, Zaldy distinguished himself through his commitment to transforming children’s lives via education.
The grand prize for this year’s competition is PHP 500,000, with each category winner receiving PHP 35,000. Special Award recipients will be awarded PHP 25,000 each.
Those interested in participating can submit their entries via video, a Google Form, or by visiting any Cebuana Lhuillier branch.
The return of the “Happiest Pinoy” competition is a significant event for Cebu!
