To help clients use the power of omni-channel marketing with the help of Grab’s solutions, Hakuhodo DY Holdings is working with GrabAds, the advertising business unit of the company, to help them. Both companies plan to work together to come up with meaningful and innovative online-to-offline (O2O) campaigns that will better connect with people in Southeast Asia.
Grab is Southeast Asia’s best app for getting things delivered, getting around, and getting money. Hakuhodo DY Group companies will be able to use GrabAds’ first-party data insights into how Southeast Asian sei-katsu-sha tastes and behaviors are changing, as well as its super app advertising expertise in driving full-funnel conversion through GrabCar, GrabFood, GrabMart, and GrabPay to help their clients get what they want.
Since 2018, Hakuhodo DY Group companies and GrabAds have worked together to create a number of award-winning “superapp” campaigns that show the power of combining huge online reach with powerful offline brand experiences. This collaboration helped the client win a lot of awards, like the PR Award Grand Prix, the MMA Smarties APAC, and so on.
Masato Aoki, Corporate Officer at Hakuhodo DY Holdings Inc. said:
“Hakuhodo DY Group and Grab Group have been supporting clients’ advertising and marketing activities, and executing R&D activities and PoC (Proof-of-Concept) projects for innovative solutions from 2018.We are very pleased to be the first Japanese advertising company to sign a regional multi-year partnership with Grab. According to a recent survey, 80% of Southeast Asia’s senior marketers are planning to increase ads distribution on the Superapp platforms in 2022. We are confident that this partnership will contribute to the growth of both groups in the business domains of marketing service and advertising.
Hakuhodo DY Group’ will do its best to serve as a bridge and a window between Southeast Asian communities, companies, and people and those in Japan.”
“Hakuhodo DY Holdingsemphasizes the importance of a 360-degree perspective on consumers’ lives. Sei-katsu-sha Insight is the foundation of the company’s brand building philosophy. It reminds us that consumers are more than shoppers performing an economic function. They have heartbeats and distinct tastes and lifestyles. We are delighted to be teaming up to help Hakuhodo DY Group’s clients more deeply understand superlocal behaviors, trends and tastes across Southeast Asia and harness the power of superapp advertising to accelerate omni-channel marketing in this region.”
Just in case you’re not familiar with Grab, here’s a piece of brief information about this company.
According to Euromonitor, Grab is the most popular app in Southeast Asia for food delivery, transportation, and e-wallets in 2021 based on GMV, which is how much money the app will make. A company called Grab operates in 480 cities across eight countries in the Southeast Asia region. It works in the delivery and transportation sectors as well as the digital financial services sector. People can use Grab to order food, send packages, hail a taxi, pay for online purchases or use other services, such as lending, insurance and telemedicine, all through a single “everyday everything” app that can be used by millions of people each day. The app is called “Grab.” Grab was started in 2012 with the goal of making everyone in Southeast Asia more economically powerful. Since then, the Grab app has been installed on millions of mobile devices. Grab wants to be both profitable for its shareholders and good for the people of Southeast Asia at the same time.
And of Hakuhodo DY Holdings, here’s brief info.
Hakuhodo DY Holdings Inc. is a marketing company that is based in Tokyo, Japan. It was formed in 2003 when its three main brand agencies, Hakuhodo Inc. (founded 1895), Daiko Advertising Inc. (founded 1944), and Yomiko Advertising Inc. (founded 1946), joined together and formed a holding company called “DY.”
One of the seven groups in the Hakuhodo DY Group is the integrated advertising company Hakuhodo. The other groups are Hakuhodo, Daiko, Yomiko, IREP, D.A.Consortium, and kyu. The Hakuhodo DY Group is made up of seven different groups.
The group has 415 subsidiaries and affiliates, with more than 24,000 people working in 21 countries and regions. For the 12th year in a row, Ad Age put it in its list of the world’s biggest advertising agencies.
