International smartphone brand OPPO believes in the power of the youth. With this in mind, the brand conducted its first CSR activity for 2018. OPPO Philippines teamed up with Ideas Positive, the country’s premier youth engagement program for healthier communities. Ideas Positive is a program of Unilab Foundation whose mission is to build a healthier Philippines.
OPPO Philippines donated OPPO F5 Youth units to the youth teams during the boot camp of at Camp Allen, Santa Cruz, Laguna. OPPO phones will be used by the participants in sharing their journey and capturing the best moments and experiences with their communities. The goal is to help the youth spread the word about the innovative health solutions that Ideas Positive are implementing in their communities through social media.
“We are grateful that OPPO partnered with Ideas Positive. For the past years, the majority of our participants use their own mobile phones in documenting their projects. However, not all of them own good quality smartphones that can take quality photos and videos. OPPO’s support this year is a big help to the youth teams in documenting their project implementation,” said Alfred Dicto, Project Lead for Ideas Positive.
Already on its eighth year, Ideas Positive holds a nationwide competition where youth teams can develop innovative solutions that address health issues at the community level. Among hundreds of entries, seventeen teams were chosen this year to participate in a three-day boot camp, where they learned the basics of project management, leadership, and communication. Each team will receive up to Php100,000 in funding to implement their project with their chosen community.
“OPPO believes that the youth plays a huge role in nation-building. We are glad to partner with Ideas Positive in supporting and empowering the Filipino youth,” said Eason De Guzman, OPPO Philippines’ PR Manager. “We have seen how enthusiastic and passionate the participants are in helping the communities. We hope that with OPPO’s support, the teams will be able to capture their best moments and share their wonderful stories and experiences with their communities,” de Guzman added.
The teams with the best health outcomes will be announced in August 2018 and will be awarded cash prizes and smartphones from OPPO Philippines.