RedDoorz value hotel chain aggressively expanding in the Philippines

RedDoorz, the fastest growing value hotel chain in the region is aimed to rapidly expand in the Philippines. Currently, the hotel brand has over 500 properties across Indonesia, Philippines, Vietnam, and Singapore.

In the Philippines, RedDoorz aims to reach 1,500 properties by the end of Q4 2019 building on its current property count of over 680, eyeing a larger share of Southeast Asia’s growing online travel market which Google predicts will zoom to USD 76 billion by 2025.

Since its official launch in mid­2018, RedDoorz Philippines has already expanded to more than 100 properties in Metro Manila, Metro Cebu, Davao, Pampanga and Tagaytay.

It aims to double its presence in the Philippines to more than 250 properties this year. The objective of the hotel brand is to cut a bigger piece of the local hospitality industry pie which is predicted to grow to USD 663 million dollars in revenue in 2019.

Tech­-enabled budget accommodations

RedDoorz takes the path of other tech­-enabled service platforms, managing a wide network of properties without directly owning a single property. This service is similar to the ride-hailing app Uber and Grab.

RedDoorz Philippines is partnering with local boutique hotels, inns, Apartels, Condotels, and other privately­-owned accommodations as they standardize the budget hotel experience through all its branches.

Guests are assured that their experience in Philippines branches would be the same when booking in Indonesia, Singapore, and Vietnam. This also guarantees guests impeccable service with amenities such as fast and reliable Wi­Fi, cable TV, toiletries, bottled water, and a 24­hour front desk.

RedDoorz Makati

RedDoorz app & website

Through the RedDoorz app and website, customers gain access to flexible payment options including credit cards, DragonPay (via bank transfer and 7­Eleven outlets) and pay at hotel without credit card guarantee. RedDoorz also incentivizes repeat guests with the RedCash rewards system and exclusive discounts and partner deals through RedClub membership.

“We’re trying to solve the problem of this unnamed, unbranded, small, mom and pop hotel, and there are lots of them. We are solving the problem for them, trying to give them the brand, technology and training. To be more open to the new age millennial customer and to have the kind of services that the customers are expecting,” said RedDoorz COO Rishabh Singhi in an interview

Open for partnership in the Philippines

Through its industry know­how not just in hospitality but also in e­commerce, RedDoorz prides itself in having the capacity to increase occupancy of its partner properties to 70% in two months.

RedDoorz near Arca South owner Diana Goldsberg explained: “RedDoorz was able to boost and get more revenue, maximize the [full] potential of my property when it comes to sales [and] occupancy. It actually tripled our income. That’s because of the marketing strategy of RedDoorz.”

RedDoorz Philippines is actively seeking new partners to work with to deliver outstanding budget hotel accommodations to more locations across the country. With its expertise in the hotel industry and its online platform, the company seeks to improve and modernize Filipino businesses

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