Acer celebrated “Acer Day” in the Philippines on August 7, 2017. The grand launch happened on August 3 globally, and the local celebration was held at the Glorietta Activity Center.
In keeping with the global look and theme “Be cool everyday”, the venue was transformed into a giant ball pit for a full day, where mall guests may play freely in any of the stations. The Glorietta Activity Center also served as the backdrop for various energetic performances by Basti Artadi and Kjwan, and lively sets from famed DJs Euric and Nina.
“Acer Day was conceptualized to continually refresh and breathe new life into the brand, as well as to boost the public’s awareness and knowledge about Acer products,” shares Sue Ong-Lim, Sales and Marketing Director of Acer Philippines. “This year’s celebration is the first of many to come, and consumers can trust that it will only get better from here.”
Acer Day is the world’s leading computer brand’s first transnational and largest annual brand day event, which kicked off in 14 countries, including China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand, Australia, New Zealand and Vietnam. Andrew Hou, President of Pan Asia Pacific Region, shares that Acer Day’s grand opening date was specifically chosen for a special purpose, in that “eight-third” (Aug. 3rd) sounds like “Acer”. Following this run, every August 3rd in the future will be Acer’s brand day, where fresh brand activities and events will be introduced to consumers.
The theme of this year’s Acer Day is “Be cool every day”, inspired by and centered on Acer’s AeroBlade 3D fan. The AeroBlade technology enables the use of the world’s thinnest metal fan blade, providing advanced aerodynamics and airflow performance to keep the system at a low temperature.
The “Acer Day” event website officially kicked off on July 21st and will stay live until October 3rd. Consumers can log in with social media accounts to participate in a total of 11 daily challenges, including memory puzzles, friend sharing games, and other fun challenges, to earn “Cool Points”. These Cool Points may then be exchanged for raffle tickets. Prizes include five (5) Acer Swift 7, one (1) Acer Spin 1, and three (3) Predator Helios 300, which will be drawn on October 11th. More treats and exclusive deals will also be available for purchases made during Acer Day – check out the event website at www.acer-day.com/ph and the Acer Philippines Facebook Page at www.facebook.com/AcerPH for more information.