Samsung launches latest Innovations for a Better Normal at CES

Samsung Electronics Co., Ltd. shared its vision for the future at the 2021 Consumer Electronics Show (CES). At its virtual press conference, the company introduced new products, showing how it continues to innovate by creating solutions that are flexible, intelligently interconnected, and using AI to understand the context to make daily life seamless.

“Our world looks different, and many of you have been faced with a new reality–one where, among other things, your home has taken on a greater significance,” said Sebastian Seung, President and Head of Samsung Research, the advanced R&D hub of the company that leads the development of future technologies for Samsung Electronics’ SET (end-products), addressing the company’s efforts to enhance the at-home technology experience. “Our innovations are designed to provide more personal and more intuitive experiences that express your personality. We’re hard at work to bring you next-generation innovation, with AI as the core enabler, for your better tomorrow.” 

As people spent more time at home last year, the tech they wanted was the tech they needed. By relying on that technology, people came to understand a number of ways that connected solutions could make life easier. TVs were vital to entertainment—and sometimes to fitness. Chromebooks have become key home learning tools. Smart refrigerators helped with remote shopping and meal preparation. Smartphones have been indispensable.

Key innovations unveiled include: 

Samsung Bespoke 4-Door Flex

The latest version of the Bespoke refrigerator features changeable panels that come with a choice of colors and materials that made the original a success, allowing consumers to adjust their refrigerator to shape and function. The new 4-door model, available in North America this spring, also includes a brand-new Beverage CenterTM that provides quick access to a water dispenser and an automatic water pitcher. The 4-door Bespoke is also equipped with a Dual Auto Ice Maker, which makes not only regular cubed ice, but also smaller ‘ice bites’ to suit different preferences for cold drinks.

110-inch MICRO LED

This new screen features a self-lit inorganic LED with a slim, almost bezel-less Infinity Screen design that blends seamlessly into the living space. The result is a spectacularly immersive viewing experience with amazing picture quality. The 110-inch MICRO LED also adds “4Vue” (Quad View), a four-way viewing option—so that you can keep up with multiple sports at once, or stream a tutorial while playing a video game. In addition, more than 160 free channels are available to US consumers through Samsung TV Plus. MICRO LED will be rolled out globally starting this spring.

Lifestyle TV

Samsung’s state-of-the-art lifestyle TV lineup includes The Serif, The Frame, The Sero and The Terrace—recently launched 4K QLED outdoor TV—as well as Samsung The Premiere, a high-quality 4K laser projector.

SmartThings Cooking

Samsung SmartThings’ new service is designed to make your culinary journey seamless. The Whisk’s Food AI automatic meal planner recommends meals for the whole week, makes shopping lists with the ingredients you need, and connects one-stop shopping retailers directly from the Family Hub refrigerator or your mobile screen. Recipe instructions can be sent directly to Samsung’s synchronized cooking appliances to minimize problems and errors.

Samsung Health Smart Trainer on Samsung 2021 TVs

Samsung Health seamlessly transforms the home into a personal gym, and the new Smart Trainer features tracking and analyzing posture in real-time, just like a personal trainer. During and after workouts, Smart Trainer provides feedback on the form, helps you count your reps, and estimates the calories burned. Samsung Health Smart Trainer raises and personalizes home workout experience with video and interactive training via Bixby-enabled voice control.

AI and Robots

JetBot 90 AI+

Coming to US 1H 2021, this new vacuum cleaner uses object recognition technology to identify and classify objects in order to choose the best cleaning path. LiDAR and 3D sensors allow the JetBot 90 AI+ to avoid cables and small objects while still cleaning the hard-to-reach corners of your home. Also equipped with a camera, the JetBot 90 AI+ is integrated with the SmartThings app to help you monitor your home.

Samsung Bot Care

The latest development in Samsung’s growing robotics lineup, Samsung Bot Care is designed to use AI to recognize and respond to your behaviour. It will be able to act as both a robotic assistant and a companion, helping to take care of the details of your life. It will also learn your schedule and habits and send reminders to help guide you.

Samsung Bot Handy

Also in development, Samsung Bot Handy will rely on advanced AI to recognize and pick up objects of varying sizes, shapes and weights, becoming an extension of you and helping you work around the house. Samsung Bot Handy will be able to tell the difference between the material composition of different objects, using the appropriate amount of force to grab and move around household items and objects, working as your trusted partner to help with household chores such as cleaning messy rooms or sorting dishes after meals.

Samsung also highlighted at the event how it is making its products even more inclusive and accessible for all. The SeeColors application is designed to help those with color vision deficiency (CVD) to adjust the settings on their 2021 QLED TVs for a better viewing experience, and the Sign Language Zoom feature on TVs ensures that everyone, regardless of ability, can easily enjoy cutting-edge technology.

Lastly, understanding how challenging it can be to strike a balance between our digital and analog lives, Samsung presented the Digital Wellbeing feature, designed to help people take control and manage their digital time—so they can use technology to better our lives and empower ourselves. 

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