Transparency is the basis of trust and transparency can only be gained through divulging all kinds of information possible. Thus in finding the right home a client must be able to see almost every aspect of what they want in an online purchase. This then is how a buyer becomes empowered to make the right acquisition, making quick and decisive procurement possible.
This is why ZipMatch.com pushed not only the limits of traditional real estate marketing practice but the amount of information that is normally provided the prospective client. They have swamped their cloud-based website with all of the readily available information and added some of their own collected information and features. These add-on information and client friendly support features are all garnered through the years of real estate sales and marketing experience of the site’s contributing partners. Their years of communicating with clients and prospects have given then a wide view and deep insight of what their customers want in obtaining an informed purchase.
Thus to further the capability of ZipMatch.com in giving the Filipino real estate buyer a well-informed online purchase they released a platform known as “Explore.”
“Finding a home in the Philippines is very challenging. Before, you had to scramble all over the Internet to find out everything that you want to know about a property. And even then, you aren’t sure if the information is reliable.” Stated by John Dang Paredes, veteran real estate broker and currently serving as the startup’s Chief Revenue Officer (CRO).
Paredes continued, “Explore’ is our attempt to address this problem. By collating everything a home buyer would possibly need to know about a property into a single location and vetting its accuracy through our scout team, we are providing the tools Filipinos need to make smart and confident choices.”
The “Explore” platform is made up of several key features, each of which is integral in giving home buyers everything they need to know about a particular property.
These include:
Property overview – Users can read about the property’s key details, such as what amenities it has, and what policies the building implements.
Property reviews – Users can read reviews written by ZipMatch’s scout team, as well as those left by other reviewers. Users can also add their own reviews about the property.
360° Virtual Tour – Users can take a Google Maps-style tour of the major areas of a property, such as its lobby and amenities.
Unit listings – Users can see which units in the property are available for either sale or for rent.
Location overview – Users can see points of interest (groceries, malls, hospitals) and how far they are in relation to the property on our special map.
Developer overview – Users can read about the developer’s background and history in real estate.
Paredes said that “Explore” also encourages users, especially former tenants or visitors, to provide information that is normally not available on real estate ads or brochures.
“We want to begin a conversation. As such, current residents, sales agents, brokers, potential buyers can create the most accurate picture of a property in the form of property reviews,” Paredes said.
ZipMatch has since released “Explore Taguig” and “Explore Makati,” and plans to roll out more “Explore” platforms for other major cities and municipalities over the coming year.
