PurpleClick brings tech giants Google, Facebook, and Yahoo under one roof for Philippine launch
The Philippine arm of internationally acclaimed digital marketing agency PurpleClick was officially launched last September 29 at A Space Manila in Makati City.
The Philippines will now benefit from the full suite of services offered by PurpleClick. PurpleClick PH is marking a strong desire and readiness to help local businesses of all sizes grow via highly-targeted, cost-effective digital marketing campaigns.
Piccina Alvarez, Purple Click PH CEO
The PurpleClick Philippines launch offered attendees a chance to learn from leading lights of the digital media world. Google Philippines Country Head Ken Lingan gave a talk on strategies for the mobile market, while Facebook Southeast Asian Manager for Small and Medium Businesses Lianne Dehaye shared her insights on the Filipino Facebook experience, also touching on their immensely popular photo-sharing social platform, Instagram.
Founded in 2006, PurpleClick has developed online marketing campaigns for multinational companies, government agencies, and small and medium enterprises alike, winning numerous industry awards along the way.
“We’re very excited to show Philippine companies all that can be achieved through smart, performance-driven digital marketing.” says PurpleClick Philippines CEO, Piccina Alvarez. “The Philippines is one of the most digitally connected countries in the world, and there’s so much for companies here to gain from a well-implemented online marketing strategy.”
Finding regional solidarity in tech
PurpleClick has its regional office in Singapore which serves as the lead entity within the PurpleClick Group of business consultancy and digital marketing firms, specializing in performance driven digital campaigns as well as a number of other digital services. The agency is the first and only digital agency in Southeast Asia with Google, Yahoo!, and Baidu accreditation.
The company is particularly well known for its work in pay-per-click search engine marketing with a strong focus on conversions, which helped PurpleClick win six Digital Agency of the Year awards between 2009 and 2015.
PurpleClick Philippines is a venture between renowned Philippine tech incubator Hatchd Digital and Singapore’s PurpleClick Media, a partnership that draws heavily from both Hatchd’s strong ties with the local market and PurpleClick Media’s decade-long experience in the field of digital marketing. The company is also a long-standing partner of Google, Yahoo!, and Facebook.
PurpleClick was brought to the Philippines through the joint effort of its investors, Hatchd’s Manny Ayala and Marilen Tantamco, and PurpleClick’s Founder Leonard Tan and CEO Kriss Channe.
