Coffee is not just one of the most popular drinks. It’s a hobby, a way of life, and even a way of life for many people.
Even though everyone’s favorite pick-me-up in the morning has undergone many changes, many people agree that we are now in the golden age of enjoying and appreciating this drink as we ride the tremendous third coffee wave.
For a quick review, third-wave coffee began in the 1980s, when more attention was paid to coffee beans and how they were roasted.
The movement’s goal was simple: to give well-grown beans exotic flavors and start a new way of appreciating coffee. The third wave was the complete opposite of the first and second waves. In the first wave, the drink was heavily commercialized for immediate consumption, and quality wasn’t a top priority (think 3-in-1 and instant packs).
In the second wave, cafe culture grew.
Vanessa Caceres, a pro in the field, has this to say to describe the third wave movement: “It represents a shift from the mass production and standardization of coffee to a focus on the unique characteristics of individual beans, cultivation methods, and brewing techniques. Third wave coffee enthusiasts often prioritize direct trade relationships with farmers, sustainable farming practices, and meticulous roasting and brewing methods to highlight the flavors and nuances of the coffee. This movement has led to an increased appreciation for coffee as a craft beverage, similar to the way wine or craft beer are appreciated.”
As third-wave coffee keeps changing, more and more people are interested in its culture.
In the beginning, though, only a small group knew what “third-wave” coffee was. Now, though, everyone can learn more about it. With its top-of-the-line range of espresso machines, Breville Philippines, the leader in premium lifestyle home and kitchen partners, has helped people learn to love third-wave coffee. Breville’s goal was simple: to make it possible for anyone who loves third-wave coffee to bring it home with them.
Their wide range of espresso machines for every kind of coffee lover shows that they are serious about this market promise. No matter how much you like the drink or how good you are at making it, Breville has a kitchen partner that will fit right in with your life.
The Barista Express is for people who feel more comfortable trying new ways to enjoy their coffee because its features make customization easier. The Barista Touch, on the other hand, is recommended for coffee lovers who still need help with other parts of brewing coffee because of its auto-milk function, user-friendly touch screen for customization, and personalized brewing settings.
Patricia Villegas, a third wave coffee enthusiast who considers herself a newbie still when it comes to the culture has this to say about her love for the drink.”The greatest challenge would be not knowing where to begin. I just knew I love coffee and I wanted to deepen my knowledge about it. Thankfully, there is a lot of great content and online groups dedicated to this topic which enabled me to learn more about third-wave coffee one day at a time.”
Vanessa adds to this, saying, “With the third wave coffee, it’s not only about educating the people about the drink, but sharing the story behind the cup. [A big part of it] is all about providing genuine experience for those who want to experience it. From the consumer’s perspective, that means having a good espresso machine they can use. What I like about Breville is that it was able to design models that opened up this possibility for everyone–without compromising the drink’s quality.”
The rise of brands like Breville has changed the game of third-wave coffee culture by making it more accessible to the market all while retaining the ‘romance’ and precision that comes with it. Quality-wise, all coffee lovers can expect the same refined taste and experience regardless of their understanding of the culture. With the Breville Barista Line, anyone can elevate their love for coffee by bringing home kitchen partners to help them experiment more with their favorite drinks.
Those who want to elevate their home coffee experience will also be glad to know that Breville has more exciting things in store this year that will make all their caffeine-loving hearts beat harder, pun intended. Watch out for upcoming news from the brand and learn how you can #BringBrevilleHome by following their Facebook, Instagram, and TikTok accounts.
You can also learn more about their products by visiting their website: https://www.breville.com.ph/
