Carrier Philippines unveiled its new message “The Science of Indoor Living” today at its specially designed “Invisible Event,” which gave participants a comprehensive sensory experience, emphasizing Carrier’s dedication to making living at home healthier, safer, and more pleasant in the new normal.
Through playing on the audience’s senses, Carrier, the world’s air care specialist, highlighted the power of the invisible—technology Carrier’s and solutions that operate in the background to improve conditions and filter out equally invisible pollutants, allergies, and infections.
To that aim, a pre-selected list of participants received PR kits with goods designed for their sensory effects, such as a graze box containing food items such as dark chocolate bark and ground coffee, microfiber towels, vanilla-scented sprays, and UV torches.
When participants arrived for the event, they were greeted with a studio set created by Moss Design House that looked like a typical talk show but was empty of hosts or guests. The set stayed immobile throughout the event to heighten the sensory effect, while hosts Anne Asis and Show Suzuki engaged with the audience solely by voiceover.
Anne and Show led attendees through four-event sections, instructing them to use specific items in their PR kits at specific times to heighten key sensory experiences and explain the science behind each. The goal was to provide attendees with information that would improve their home lives while highlighting how Carrier products could contribute to these outcomes.
The first portion, “The Science of Better Learning,” looked at how external elements like music, food, and room temperature might influence cognitive performance, increase brain activity, and boost overall productivity. Classical music and chocolates were cited for their potential to promote learning and concentration, while Carrier air conditioners were mentioned for their ability to attain the ideal room productivity temperature of 22-25 degrees Celsius.
The second portion, “The Science of Carefree Cooling and Relaxing Sleep,” focused on comfort and relaxation. Anne and Show emphasized the significance of getting a good night’s sleep and how that can be done with clean air and proper temperature control, which Carrier air conditioners like the dependable and cost-effective Crystal 2 Inverter can provide. The hosts went on to emphasize the benefits of a cozy home environment by emphasizing touch with soft-touch materials like microfiber and smell with vanilla perfume. They demonstrated how Carrier’s cost-effective XPower Gold 3 and its Ultrafresh filter capture and degrade smoke, ammonia, and volatile organic compounds while avoiding the spread of germs and viruses.
“The Science of Safer Breathing,” the third portion, focused on clean air and how it impacts more than just breathing: smell and taste interact, and air quality may alter one’s emotions and even manifest on the skin. Interior air pollution can be 10 times worse than outside air pollution, according to Anne and Show, due to inefficient indoor exhaust and ventilation and the subsequent buildup of volatile organic compounds, or VOCs. Carrier’s Air Purifier contains three-stage filters to efficiently capture pollutants and allergens, as well as UV-C light to eradicate hazardous microorganisms, so it’s well-positioned to assist assure excellent indoor air. The unique fragrance of coffee beans helped hammer home this section’s learnings since some scents, such as coffee, can increase mood and memory.
The fourth and last portion was titled “The Invisible Science.” Guests utilized ultraviolet light to uncover a code hidden in plain sight within their PR kits, which unlocked a special discount. Guests were surprised to learn that, despite the fact that they were staring at a static set for the entirety of the event, Carrier’s XPower Gold air conditioning and Air Purifier had been purifying and chilling the air in the room the whole time.
These discoveries helped this launch event underscore Carrier’s commitment to the provision of technology that makes homes healthier, safer, and more comfortable, while remaining invisible and unobtrusive despite working reliably full-time in the background.
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