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Cherry Mobile launches Alpha series; partners with Intel and Microsoft

Tonight, local player Cherry Mobile unveiled series of devices that runs on Windows 8.1 operating system. Dubbed as Alpha series, the new devices from Cherry Mobile includes Alpha Morph, Play, Style, and Luxe are the first Windows tablets and smartphones produced and distributed by a local brand.


Launched at the Harbor Garden Tent of Sofitel Manila, the event also premiered Cherry Mobile’s TVC for the new gadgets starring Kim Chiu.

Tablets on Windows 8.1 and powered by Intel processor
Cherry Mobile Alpha Morph and Play are tablets with the Windows 8.1 operating system. Both devices run on 1.33 Ghz quad core processors and Intel Gen7 HD graphics.



Alpha Morph which will have an SRP of P11,999, is the more productivity-oriented of the pair, coming with its own keyboard in-box, 32 gigabytes of on-board memory, and two gigabytes of RAM. It has a 10-inch high-definition IPS screen, making its overall build perfect for work on the go.


Alpha Play will retail at only P7,999. It is a sleeker tablet with its 8-inch screen. Designed for mobile play and media consumption, it has 16 gigabytes of memory, and a gigabyte of RAM.

Smartphones on Windows 8.1 OS

Alpha Style and Luxe are the series’ smartphones with the Windows Phone 8.1 operating systemBoth run on 1.2 gigahertz Qualcomm Snapdragon quad-core processors and Adreno 305 graphics.

Style is for the young techie with its 4-inch 800×480 IPS screen, four gigabytes of memory, and 512 megabytes of RAM. Luxe is for professionals who need powerful smartphones for work. It has a 5-inch 1280×720 HD screen, eight gigabytes of memory, and a gigabyte of RAM.

Alpha Style will retail at P2,999, while Alpha Luxe has a price tag of P4,999.

Cherry Mobile developed the series in partnership with Microsoft, Intel, and Qualcomm. A lot of freebies are to be given away for every purchase of the Alpha series devices. All Alpha Series Windows phones come with a free download of Office Mobile, while all Alpha Series Windows tablets come with a free one-year subscription of Microsoft Office 365 Personal.

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