DigiPlus Interactive, in collaboration with renowned branding specialist Landor, won four awards at the Transform Awards Asia 2024, which took place in Singapore on November 18. The company received Silver awards for ‘Best Brand Evolution (Corporate)’ and ‘Best Use of Visual Property,’ as well as Bronze awards for ‘Best Use of Typography’ and ‘Best Brand Development Project to Reflect a Change of Mission, Values, or Positioning.’
The awards highlight the significant impact of DigiPlus’ strategic rebranding and serve as an excellent opportunity to showcase its remarkable transformation from traditional leisure and resort operations to a leading player in digital entertainment. This change reflects the essence of its tagline: “Multiply the Fun.” By embracing technology and innovation, DigiPlus has redefined its offerings, providing exceptional entertainment experiences through its flagship platforms, including BingoPlus, ArenaPlus, GameZone, and its refreshed lineup of traditional Filipino carnival games.
The Transform Awards Asia, organized by Transform Magazine, is a prestigious annual event that honors excellence in rebranding and brand strategy throughout the Asia-Pacific region. Winning these awards highlights DigiPlus’s distinctive achievement as one of the few Filipino companies to earn such recognition on a global stage.
This recognition comes at a crucial time for DigiPlus as it expands as a forward-thinking digital entertainment company. The new brand identity, created with Landor, reflects core values of fairness, transparency, integrity, innovation, teamwork, and responsibility, highlighting the company’s goal to lead in the digital space while staying true to its Filipino roots.
DigiPlus transformed its visual identity to appeal to a modern, tech-savvy audience. With vibrant colors, engaging typography, and a streamlined design, the brand showcases the dynamism and inclusivity of its offerings, which contributed to its recognition at the Transform Awards Asia.
With these wins, DigiPlus reaffirms its commitment to multiplying the fun and meeting the evolving demands of players in a fast-paced digital landscape.
