A completely transformed store called Gen3 sets a new standard in retail experience as Globe Telecom unveiled two stores in the country. Simultaneously opened are Globe Stores in SM North Edsa in Quezon City and in Limketkai Mall, Cagayan de Oro City.
The Globe GEN3 Stores are designed by Tim Kobe, founder and CEO of Eight, Inc. His most famous work is the Apple Store in New York. On his design plan for GEN3, Tim Kobe shared, “The space is dynamic. It changes with new stories and experiences that support different events and moments. We have elements that move and reconfigure, the way entertainment venues support great concerts or shows.”
I, including four other blogges from Manila went to Cagayan de Oro to cover the Gen3 store opening. In Cagayan de Oro, the event was hosted by Mateo Gudichelli and Maxine Montenegro who were both speaking the local dialect.
The Globe Gen3 stores will further engage and delight customers by fueling their passion in the areas of music, entertainment, productivity, and life. With the opening of the GEN3 Stores, Globe has topped some of the iconic stores in the US and around the world.
“Globe is proud to bring to Filipino consumers another world-standard differentiated experience. Our passion for our customers inspires us to end the year on a high note by bringing innovation a notch higher in our stores, one of our key customer touch points, allowing us to truly empower our customers’ digital lifestyles,” said Ernest Cu, Globe President and CEO.
The Globe GEN3 stores are home to various lifestyle zones with stories and exciting features for customers to experience and enjoy. These zones feature latest trends in product, people and even in business. Various lifestyle vignettes illustrate mobile and broadband technologies as connected solutions—featuring the latest devices, apps, digital connectors gadgets and services that contribute to the total interactive customer experience.
The Globe GEN3 Store will also serve as a venue to introduce the latest products, devices, and services offered by Globe. To start, it is the first retailer in Asia to introduce and carry Google Cardboard, the fold-your-own virtual reality headset. Consumers can definitely expect more exciting products rolling out in the next quarters.
Apart from reconfigured store displays, customers can also check out the Play Bar to explore the different featured apps and sit through one-on-one service consultations. Self-service tools are available that allow better interaction with customer representatives through a video hotline.
Tim Kobe also shared the importance of functionality in the Globe GEN3 Stores, saying “Retail is one touch point where brands build relationships and sell products and services. It is important today to have a place to demonstrate what you stand for. More than 50% of the reason why someone engages with a brand comes from word of mouth. Interestingly, 80% of word of mouth comes from direct experience. Designing the experience is critical to building brand advocates.”
Leading up to the launch of the GEN3 Stores, Globe collaborated with homegrown Philippine artists who took part in one of the telco’s biggest transformation projects to better serve its customers. Led by multi-awarded artist Ross Capili, the artists turned their design inspirations into live art galleries, showcasing murals exhibiting Globe’s brilliant vision, complementing the look, feel, and experience of its GEN3 Stores.
Globe Store in Cagayan de Oro after the transformation.
Globe Stores has hanging cabinets which are moveable and detacheable. By having this design, the store can have sport a look each time they want to redesign it.
Right after entering the store on the left side, you will find four stations, two is for customer service via video conferencing. You can lift the hand set and talk live to a customer service located in their call center in Manila. The other two stations are ATM-like interactive machines, you enter your Globe mobile number to start doing transaction. You can check your balance here, pay bills and many more.
Rod Magaru is shown in this photo below using Globe’s interactive customer service. The man in the screen assists the customer on his concerns.
#Treding #ExperienceGlobe — by around 8:30PM, the hashtag #ExperienceGlobe made it to the trending topic of Twitter.
By 2015, Globe is set to convert more of its existing stores into GEN3 Stores to bring the world-class telco retail experience to more Filipinos.