The HONOR 400 5G officially launched in the Philippines to an overwhelmingly positive reception.
On its first day of sale, stores nationwide reported strong customer turnout and significant bulk purchases, solidifying HONOR’s reputation as one of the fastest-growing smartphone brands in the country.
First Customer Claimed Early at MemoXpress Subic
The first HONOR 400 5G unit was claimed at MemoXpress Subic by a dedicated customer who arrived before the store even opened. This reflects the strong anticipation among Filipino consumers for HONOR’s newest AI-powered smartphone offering.
The early turnout demonstrates not only brand loyalty but also growing market awareness of the HONOR 400 5G’s standout features, such as its AI photography enhancements and seamless 5G performance, which are crucial for today’s productivity and content creation demands.
Bulk Orders Highlight Strong Market Demand
HONOR Philippines also recorded remarkable bulk order volumes on launch day. Customers purchased in quantities of 12, 15, 20, 35, 40, and even up to 60 units. This robust demand indicates high confidence from resellers, corporate buyers, and brand partners eager to secure units for their channels and employee acquisition programs.
“We are all wowed by those who purchased in bulk. From 12, 20, 35, 40 to even 60 units – it is truly a smashing hit,” HONOR Philippines shared in their announcement.
Source: HONOR Philippines
Nationwide Turnout Across Major Malls
The HONOR 400 5G launch event drew crowds in major malls across the country. Among the busiest locations were:
- SM Seaside City Cebu
- SM City Baliwag
- SM Mall of Asia
- SM North EDSA
- SM City Fairview
- SM Southmall
These malls witnessed lines of eager customers ready to get their hands on HONOR’s latest flagship device. The consistent nationwide turnout highlights HONOR’s strong brand presence and marketing execution across Luzon, Visayas, and Mindanao.
Ongoing Promotions: Win a Rolex or Hermès
As part of the launch celebration, HONOR Philippines is running a Win a Rolex or Hermès Promo for all HONOR 400 5G purchasers. Customers are encouraged to register via this link until June 30, 2025, for a chance to win these prestigious prizes.
This promotion not only incentivizes purchases but also positions HONOR as a brand aligned with luxury, lifestyle, and aspirational value – a powerful marketing angle in the Philippine smartphone market.
Where to Buy the HONOR 400 5G
The HONOR 400 5G is now available for purchase via:
HONOR’s Message to Its Fans
HONOR Philippines expressed its deep appreciation to customers, stating:
“We are truly grateful for the trust you give to us. Enjoy #YourAIPhone and #BringPhotosToLife. HONOR fans, you guys are awesome!”
Conclusion
The HONOR 400 5G launch marked another milestone in HONOR’s journey to becoming a leading smartphone brand in the Philippines. With impressive first-day sales, bulk orders, and enthusiastic customer turnout nationwide, the brand is poised for even greater success in the second half of 2025.
