Logitech brand has opened a concept store dedicated to its gaming accessories. Logitech G concept store the first store for serious gamers. In this particular store located on the fifth floor of the Cyberzone in SM North EDSA, you’ll find a haven of gaming accessories.
What’s inside the Logitech G store?
The latest gaming accessories – mouse, keyboard, headsets, and many more.
The store offers an actual demo of the latest games installed on powerful PCs which users can test and do hands-on before they decide to buy.
Why open a physical store in the age of eCommerce?
I asked the country manager Jan Borja the controversial question of why open a store when they can promote more on eCommerce. Mr. Borja said that Logitech is committed to its retail partners and opening a store will add experience to the consumer. He also added that the growth of retail is almost the same as the eCommerce.
The Logitech G concept store is operated by PC Express.
Jesse Tan, VP for Sales & Marketing of PC Express told Tech Patrol that the location of the store is strategic since most of the eSports are happening in this area, plus the fact the foot traffic is really high in this part of SM North EDSA.
Logitech G Concept Store is located at the 5fth level of Cyberzone, SM North EDSA, Quezon City.