- OPPO Find X8 and Find X8 Pro launched in global markets
- Overseas markets have become the growth engine for OPPO, contributing approximately 60% of its total shipments
- OPPO’s globalization is rooted in localization and driven by its focus on premiumization
The world’s top smart device manufacturer OPPO, today declared that its flagship smartphones, the Find X8 and Find X8 Pro, are now available everywhere. Each introduces ColorOS 15 with its portfolio of cutting-edge OPPO AI technologies and offers ultra-grade experiences in terms of photography, performance, and battery life.
The OPPO Find X8 series’ worldwide launch demonstrates the company’s commitment to globalization and to providing consumers all over the world with high-quality goods and services.
Overseas markets as OPPO’s growth engine
International markets are now OPPO’s main source of growth. The company currently has more than 300,000 retail locations worldwide and operates in more than 70 nations and regions. In terms of smartphone shipments, OPPO is currently the fourth-largest company in the world, with 60% of its total volume coming from outside.
Southeast Asia continues to be a key region for OPPO, where the brand is the market leader. Brazil and Argentina, two recently opened markets in 2024, demonstrate OPPO’s dedication to growing in Latin America. With a 62% annual increase, OPPO is currently ranked fifth in Latin America.
As OPPO develops into a full worldwide technology firm, its aspirations for internationalization go beyond smartphones. OPPO is committed to strengthening its footprint in international markets with a wide range of goods, including internet services that connect 700 million ColorOS customers globally and an expanding range of IoT solutions.
Improving local relationships through retail, manufacturing, and cultural participation. A large part of OPPO’s globalization success stems from its effort to connecting with local communities.
OPPO has partnered with Discovery Channel this year to introduce the “Culture in a Shot” programs, which celebrate cultural variety with OPPO image technology. More than 330 million people worldwide have been inspired by these cultural pictures and stories.
OPPO’s awareness of local culture is also shown in its retail strategy. OPPO’s retail 3.0 Pro upgrade plan, which includes a $60 million investment, incorporates local culture into its retail space to create a pleasant and comfortable experience for customers. In Indonesia, for example, OPPO stores have coffee nooks that serve locally produced coffee.
To ensure reliable quality for local consumers, OPPO is not just sold globally but also made globally. With manufacturing centers in 8 countries, OPPO’s local production capabilities enable it to efficiently meet regional market demands while strengthening connections with local communities and economies.
Driving premiumization through collaborative innovation with global tech companies. As OPPO expands abroad, it focuses on premiumization. OPPO continues to push the boundaries of what is possible in AI, photography, and connectivity through collaboration with major technology firms such as Google, MediaTek, Ericsson, and Hasselblad. For example, the OPPO Find X8 Series, which includes AI Telescope Zoom and Lightning Snap, is the ideal matchday phone for spectators, thanks to a collaboration between UEFA and OPPO.
With a focus on global expansion, local engagement, and premium experiences, OPPO is dedicated to providing innovative, high-quality solutions to users throughout the world. The global debut of the OPPO Find X8 series shows this dedication, which is supported by OPPO’s dedicated global service network in over 62 countries and territories. As it progresses toward globalization and localization, OPPO remains committed to providing technology that empowers and connects people all around the world.
