Acer’s gaming brand Predator wins 2019 Red Dot Award. The gaming brand becomes the winner out of the 8,697 entries from 54 countries.
The category won by the Predator is for the Product Design for the Swift 7 and Swift 5 notebooks, Acer Chromebook 715, Acer Chromebook 11, aiSage edge computing device, and the Predator XB3 series gaming monitors.
The latest award wins highlight the global recognition for Acer’s branding and product innovation. Acer also has been consistently ranked the No. 1 laptop company in the Philippines from 2016 to 2018.
“With our long-term mission of breaking the barriers between people and technology, Acer has always believed in creating brands that stand for the value and quality customers can expect, and thereby bringing brands and people closer,” said Tiffany Huang, Co-COO of Acer Inc. “Predator’s award win injects new inspiration for Acer to create more exciting experiences through its brands. Acer firmly believes that a brand must represent its commitment to consumers, and will continue to integrate Predator’s fearless spirit into daily life, bringing new excitement to gamers around the world.”
The Red Dot Brand Award jury evaluates the entries on the vision and value brands desire to bring, how these are communicated through effective marketing strategies, and their differentiation from the competition.
The “Predator” brand calls on gamers to “Summon Your Strength” and to conquer new worlds. To support this brand spirit, Acer has developed a comprehensive portfolio of gaming PCs, displays and accessories, hosted and participated in esports tournaments.
In addition, Acer has collaborated with schools and the government in setting up gaming centers for gamers to train or practice their skills.