Puregold, a grocery store in the Philippines, is pleased to announce that its customers and TikTokers may now “add to cart” household goods via Puregold’s TikTok Shop, making grocery shopping easier and more entertaining for digital natives.
Puregold recently opened a shop on the popular video-sharing app TikTok. They are the first Filipino business to use the app’s e-commerce feature. It started by selling curated foods to customers, such as snack packs, personal care kits, and pantry basics, all bundled together in convenient and cost-effective packages.
Vincent Co, President of Puregold Price Club Inc., explains the company’s latest incursion into the digital space. “Every business needs to adapt to the times in order to better serve its customers,” he says, referring to Puregold’s increasing mobile-phone-wielding customers who have become increasingly active in social media.
Vincent Co, President of Puregold Price Club Inc
“Most of these netizens are followers and contributors of TikTok, source of legions of fun videos. Thus, we go where they are and give them access to what they need,” Vincent affirms.
To avail of the offerings in Puregold’s TikTok Shop, netizens may follow the official @puregoldph TikTok account and click on the shopping tab. From there, customers can browse through the available items and do their shopping right on the TikTok app.
“TikTok’s suite of commerce solutions are designed to help brands maximize market engagement, reach more customers, and drive brand growth and sales directly on TikTok,” said Paolo David, TikTok Philippines Head of Brand Partnership. “Building engaging consumer experiences that make shopping exciting and entertaining has become increasingly important in building authentic connections, and we are excited to see Puregold grow their community on TikTok.”
Vincent Co expressed great optimism for this newest digital initiative. “We have used our TikTok account to share stories, to entertain, and to inspire,” he says. “Now, we are bolstering it as another vital customer touchpoint for selling.
